Definition: This term is similar to “throwing spaghetti at the wall” and is used to describe a marketing approach where a company sends a large volume of marketing materials to a wide audience in the hopes that something will resonate with a few people.
Use It In a Sentence: With our email campaign, we’re just doing spray and pray, sending out a high volume of messages in the hopes that a few people will engage.
For Further Reading: When Does It Make Sense to Order a Sales Funnel Audit
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