MONTHLY ENGAGEMENT: Fractional CMO Services
The Marketing Leadership You Need to Unlock the Revenue Your Company Deserves
You likely came to this page seeking a fractional Chief Marketing Officer (fractional CMO). What you really want is the person who can help you make a lot more money in ways you haven’t yet figured out.
You’re not alone.
While many fractional Chief Marketing Officers work from a theoretical/philosophical understanding of various funnels and how sales really work, ours work from a hand-on perspective having owned CRMs, managed sales teams, and built all the major funnels from scratch…for decades.
So whatever the job requires, our team can either teach your team/agencies or implement it via ours.
TEACHERS & DOERS
We take a “learn by doing” approach so your team gets upskilled as we work. Over time, more people are contributing to revenue growth.
STRATEGIC & TACTICAL
We don’t just know all the latest buzz words. We take real research and design and deploy high-performance sales funnels from end to end.
REVENUE-ORIENTED
While we certainly understand “impressions” and other esoteric metrics, we’re focused on how many deals were created and how many closed.
Chief Marketing Office Services
Two ways of getting started. It all starts with a conversation.
Request More Info
In more of a research phase? Send us the questions you really want answered. We return global correspondence Monday through Friday.
Book a Free Consultation
Need help now? Grab an open time. We can talk through you problems live, and if we’re not the right solution, we’ll do our best to point you in the right direction.
Our CMO Services vs. Others
Skills
Them
Us
Tops of Funnels
Need a specialist for each marketing method or knowledge ends at “hire a vendor.”
Insider knowledge plus access to our internally-developed, specialized tools.
Communication
Esoteric jargon, lots of buzz words that don’t directly connect to revenue.
“Here’s why we’re doing this and how it makes money.”
Sales
Have never sold anything directly. Struggle with sales team communication and understanding whether or not sales is being handled correctly.
Years of eat-what-you-kill experience, big-ticket and long-cycle closing, CRM management and ability to set the table for sales teams.
CRMs/Reporting
Can read reports someone else created, struggles to solve the problem when the data is clearly incorrect.
Build & maintain whole tech stacks. Leverage APIs/integrations and custom code to automate ands simplify.
Tech
Understanding of emerging tech is limited to LinkedIn post reading. Get stuck when the tools don’t do what’s required (or they can’t get them working correctly).
We get solicited by for GTM advice by emerging tech and build relationships with solid products. Our own developers build for us and our clients.
Team
Needs your team to be very deep or you to hire agencies.
Can upskill your existing team and/or pull from the SFP team to fill gaps.
A Note from Our Founder
As a serial entrepreneur, I started hiring marketing talent decades ago. In the early days, I didn’t know how to articulate what I really wanted: someone to help me make money via methods I didn’t yet understand.
The tactics and terminology included branding, messaging, web development, app development, social media, and the list goes on. But I wasn’t looking for a functional understanding of any particular approach, I was looking to incorporate new skills/tactics/resources in the pursuit of making more money quickly.
In the present, I hear many companies express feeling stuck in the same way. They have (or have moved on from) marketing leadership using esoteric terminology/metrics, but no one can articulate an end-to-end plan (sales funnel) to make lots more money fast and execute against it.
So when you consider a relationship with the Sales Funnel Professor team, understand a few things:
1. The metrics we like to talk about about are viable opportunities created, what of that business closed, and what we can do to make money faster…revenue growth.
2. Our leadership actually understand how funnels work end to end including high-ticket closing. If you want delivery via your team, we teach. If you want to go faster, our CMOs have access to our full team of specialists.
If you think we might be a fit for your company, I would encourage you to book a free consultation.
What Kind of Help Do You Need?
We deliver 7-9-figure funnels across the spectrum.
*Yes, we help marketing agencies, too, and promise not to let anyone know that we helped yours.
You Know How Your Current Set of Tools & Talent Has Had Plenty of Time to Create the Breakout Growth You Deserve…And Hasn’t?
Instead of suffering through:
Additional confusion
Finger-pointing
Ever-more-convoluted & expensive approaches to go-to-market strategy
…Why not have us:
Study your audience
Clarify your value prop
Fix your brand, configure your tools, & train your team to help your clients fall in love
…That’s Our Fractional CMO Service
Our Clients Communicate in Bursts…Because We Keep Them So Busy
“Eddie – Our CMO, “The Money Man”
You bring in the clients and build the infrastructure to keep them here. The client hub and HubSpot system your team created this season transformed how we operate—simplifying our process and boosting our response time across the board. You are a visionary and a closer.”
SaaS CEO
“Good Morning, Eddie. I am carving out some time today to work on your stuff. I appreciate all you’re doing. It’s all your fault I’m so busy. We currently have 20 trailers that are in the production phase!”
Specialty Equipment Founder
“Hey Professor, I’m underwater right now with consults, operations and project mgmt but I want to make sure this gets prioritized and will get those deliverables to you asap…We need to look into a strategic hire sooner than later, I am overwhelmed. You’ve got our digital presence humming with a steady flow of inbounds, WHICH I LOVE, & I want to make sure we grow in a controlled way; so important to keep our level of service consistently 5-Star. Talk soon!”
Landscape Design CEO
Lots of Success for a Company Founded in Late 2022
FRANCHISOR
Before:
1 $75k franchisee deal per quarter. $300k/year.
After:
$30M in inbound franchisee deal flow in 6 months. Over 100 deals just off SEO.
SAAS
Before:
10% annualized revenue growth.
After:
5X’d revenue in 6 months. Shut off all paid advertising before the end of “the season” so staff could catch up. In season 2, their bank asked how they were growing so fast and to distribute the software we built so they could scale.
SPECIALTY EQUIPMENT
Before:
Prototype with no sales.
After:
$8M inbound pipe within 3 months (of existence). The only iconic brand in its space.
7-OFFICE SPECIALTY ACCOUNTING SERVICES
Before:
Despite two agencies on retainer, no inbound deal flow over 12-year period for firm north of $10M.
After:
1st inbound deal within a month. Running at >2/week in year 2 with publicly-traded companies reaching out cold.
PRIVATE MEDICAL SERVICES
Before:
Struggling to have one procedure per day booked.
After:
Owns top of Google and AI results for multiple lines of services. Opened second fly-in location to support the demand.
>$30M B2B SERVICES
Before:
No ability to spend ad dollars or invest in any funnels and understand what clients or revenue resulted.
After:
CRM (Enterprise Hubspot) properly configured. Google Ads (PPC), Meta Ads, MicroSoft Ads, SEO, and referrals properly documented and 30+ profitable campaigns written. $6M in missed ARR identified in disconnect between sales and marketing. On the road to tripling revenue in a calendar year.
Our Chief Marketing Officers
Shane Weaver
Jodi Sevigny
Wes Finley
Eddie Davis
Mainstreet to Cutting-Edge Corner Companies Globally Love Our Revenue-Centric, Coaching Approach to Marketing…
Distributed storage.
WEB3
San Francisco
BBQ food boxes.
E-COMMERCE
Atlanta
Lifestyle agency.
AGENCY
New York
Global art platform.
SAAS
Atlanta
QA boot camp.
E-LEARNING
Los Angeles
Accounting services.
PROF SERVICES
Luxembourg
Music platform.
SAAS
Reno
Apprenticeship platform.
SAAS/EDTECH/HRTECH
Miami
Credits & incentives.
PROF SERVICES
5 US Offices
CAD marketplace.
SAAS/MARKETPLACE
Seattle
Fitness CRM.
SAAS/FITTECH
Dubai
Crypto fashion.
E-COMMERCE
Atlanta
Screening platform.
HRTECH
New York City
Services franchisor.
FRANCHISOR
USA/CAN
Custom equipment.
EQUIPMENT
Utah
Review platform.
E-COMMERCE
Atlanta
Corporate art.
SAAS
Atlanta
Decor & lifestyle boutique.
E-COMMERCE
Utah
Fabrication and manufacturing.
FABRICATION
Michigan
Hot tub retailer.
E-COMMERCE
Utah
Performance water bottles.
E-COMMERCE
Vermont
Custom equipment.
EQUIPMENT
Utah
Computer science education.
ED-TECH/CONSULTING
Miami
Get the Brand & Plan to Unlock Your Growth
Interim/Fractional/Virtual CMO Services On a Budget Friendly to Your Current Stage
When you ask for a strategy, are you getting responses that sound more like disconnected ideas, tactics, or even gimmicks?
Our CMO services, often referred to as a Fractional CMO, can reshape your marketing approach, bringing together expertise and vision to drive your brand toward unprecedented success. From a start-up to financial institution marketing, our services can also fill a gap if a marketing leader leaves the organization and the junior team members are not quite ready to step up to a leadership role.
Go-to-Market Plan Creation
Would you like to see your team working against a blueprint where each week you can see the progress and feel the impact via new business?
Our CMOs dive into the business objectives of your senior leadership and align a plan that leverages market insights and other data sets to hit target KPIs. We dive in to understand your best-fit clients and their buying habits and channels where they buy.
We define your value proposition for your ideal customer profiles and give you messaging that strikes a chord with that audience. Everything we build into your GTM strategy is focused on delivering measurable results in a logical way…starting with low-hanging fruit.
Existing Team Development
Would you love to help your best talent unlock their potential? Maybe you even have your future CMO who just needs a mentor for a period of time?
Our CMO services can provide the hands-on leadership your existing team needs, or simply provide an in-house team guidance. You decide the level of engagement.
We can also train your team on the key Top of Funnel (TOF) lead generation strategies your organization needs to experience measurable growth and how to streamline throughput in the middle of your funnel (CRO expertise).
We’ll also help them learn how to set the table for other teams.
Hiring Assistance
Have you made hires that didn’t make sense? Do you feel like there are gaps but can’t quite define them in a way that fits a job description?
We can do a talent assessment of your marketing team to help identify gaps and opportunities to fill critical roles. We can also help you design your own CMO role, the specific characteristics and experiences you should look for in a qualified candidate, and we can assist you with the interview process, to ensure you’re asking the right questions and getting the ideal candidate in place.
Weekly “Sprint” Management
Would you like to know that every week resources were fully deployed in a way that advances your initiatives as quickly as possible?
We can take on (or start) your Sprint management to keep your projects moving.
We’ll document all the tasks that roll up to a real strategy, host daily “stand-ups” and anything in between to keep your team completing tasks on time and on budget, so that you get to the revenue growth you need as quickly as possible.
Management Reporting & Analytics
Would you love to understand the who, what, and why of your tops of funnel and start being able to predict everything downstream?
With our CMO services, we take ownership of management reporting and analytics. We monitor key performance indicators, insightful trend analysis, and foster data-driven decisions to align marketing activities with broader business objectives.
We’re adept at purely relational sales funnel all the way through freemium, zero-human interaction checkout and upgrade models.
High-Ticket, Critical Sales Closing
Would your sales team love to stand out from the crowd with world-class collateral and presentations? Would they love the support they need to win big deals?
Our CMOs can be a valuable asset when partnered with the sales leadership team. A CMO can bring a fresh perspective to a critical sales conversation for high-ticket, high-value deals.
The CMO<>Sales connection can be powerful when aligned just right, rounding out the conversation with the prospect to include perspectives on brand and lead generation opportunities, helping the potential client see even more value in the offering.
Many firms can’t connect marketing with revenue. When they complete our recommendations, they’re often seeing 2-4X revenue improvement within a quarter and accelerating from there.
THE PROBLEM
Whether Full-Time or Fractional, Many Senior Marketers Have a Narrow Set of Skills & Ability to Influence Revenue
…And very limited ability to leverage emerging technology and create scalable funnels.
THE SOLUTION
Get the Marketing Leadership Your Revenue Deserves
Right skills, right price, & ready to teach…backed by a team who can fill any gaps in your funnels.
Schedule a Free ConsultationHow Do You Find Out if Our Fractional CMO Services Are Right for You?
Step #1: Let’s discuss your needs (free). Together, we’ll explore:
Your product or service
Your current challenges
Your team & their capabilities
Your goals
…and give you a quote expressed in $’s/month
Step #2: We integrate with your team and set up shared task (Trello) and KPI monitoring (CRM, etc.).
Step #3: Watch your results grow week on week.
Ready to Find Out if Our Fractional CMO Services Are Right for You?
Book a Free Consultation:
If we don’t think we can give you a dramatic return on investment, we’ll decline your project.
And we’ll tell you why.
*Yes, you are welcome to bring real problems to the call. We encourage that. Please share them prior and we can even record the call if you like.
FAQ
Good or great products or services are generally ready for marketing.
Where there is a known category with demand, inbound funnels are often the early focus.
Where a product or service is a new category, often outbound approaches make more sense.
In our first year of existence, we were primarily focused on complex technology (SaaS, Web3, fintech, online marketplaces). We’ve since been referred to all kinds of businesses that need our help: professional services, equipment, e-learning, ecommerce, fabrication/manufacturing, real estate, and the list goes on.
Due to the success of many of our early clients with “business in a box” offers (franchisors and similar) with national or global audiences, we provide local marketing for the clients of our clients.
Under NDA, we also have the honor being a resource for marketing agencies orders of magnitude larger than us when they need help with specific funnels, technology, rebranding, messaging, and similar projects.
We start all relationships with a free video conversation. We want to get to know you and for you to get to know us.
A cultural fit is a big deal for us.
Assuming we both feel like we’re vibing, we typically write a proposal with an estimate for any overhaul work that needs to happen.
Our proposals typically include a post-overhaul monthly estimate for the first quarter as well.
Our CMO’s just want to get the job done right. If you’re team doesn’t have the resources, we’re happy to use our resources.
We just bill the hourly rate for the specific output: graphic design, video production, WordPress implementation, blogging, etc.
Our practice runs very similarly to a software company. We use one or multiple project management boards shared with you/your team for asynchronous communication throughout th week.
You watch tickets get created and create them yourself. You see comments going back and forth and tickets moving from “To Do” to “Done.”
As needed, Looms, Slack, Teams, video calls and other tools are used for real-time conversation.
Revenue gets tracked in CRMs, payment systems, and invoicing tools.
We bill actual hours on the 1st and 16th. We do not work on retainers but are happy to cap billing in the early days.
Generally, our work generates our own budget rather quickly and relationships expand.
However, we also drown our clients and are happy to slow down as makes sense.
We also undrown our clients via hiring assistance, tool implementation, app development, and other scalability enhancements.
We sum our time billed along with the incremental cost of any tools and ads we recommend.
We seek to return at least 10X in the first calendar year and it often goes quite a bit faster.
We’ve built 7-figure funnels in 3 months and 8-figure funnels in 6 months.
The impact of that additional revenue on enterprise value is enormous.
Whether you have junior or senior marketing, sales, product, operations, finance or other team members or external agencies, we work in a collaborative way.
We’re always transparent about what we’re doing, and where desired, we teach along the way.
Yes, we can grow revenue really fast with little help from your team. If they can pitch in, we’ll be able to go even faster.
Our clients’ team members learn both strategic marketing and granular skills along the way across the various funnels we build & fix.
We’re pretty rare in that we can create 8-figure funnel brands from scratch and manage all of the tech stacks to support them concurrently.
Our teams includes CTO and junior-level software developers. We live and breath AI, APIs, automation, software development, and any other tool we can adopt to get a competitive edge for our clients.
Mostly directly, we measure our success in revenue generated. We track deals through to close in CRMs and what those clients pay over their lifetime. As mentioned above, we aim to return at least a 10X in our first calendar year and often exceed that significantly.
At the same time, we take great pride in how many client founders, CEOs, leaders and junior team members we upskill.
Clients that have desperately needed a “phase shift” for many years suddenly have multiple phase shifts in short order. The impact to culture and outlook in those firms is remarkable.
We’ve also helped quite a few equity holders become decamillionaires over a very short period of time.
Our work is quite rewarding in all senses of the word!
