MONTHLY ENGAGEMENT: Fractional CMO Services
The Strategic CMO Your Revenue Deserves
Have you seen lackluster growth or even shrinking revenue? Our fractional CMO’s understand how to fix all the major sales funnels and train your team along the way…without the $300k salary.
If you want someone you can trust to dramatically improve marketing by deploying resources and capital like they are their own, this service is for you.
STRATEGY
Our goal is to make your brand iconic as quickly as possible, which means increased margin and shortened sales cycles and then fix/deploy the right sales funnels quickly.
LEADERSHIP
Our CMO’s become a member of your team and lead strategy, planning, budgeting & execution of a marketing plan, and teach along the way, so internal capabilities grow.
ACCELERATION
Want a marketing leader who is comfortable speaking ROI and KPIs? Get ready for the player<>coach your finance & sales teams will love, and we set up the tracking tools, too.
Chief Marketing Office Services
Two ways of getting started. It all starts with a conversation.
Request More Info
In more of a research phase? Send us the questions you really want answered. We return global correspondence Monday through Friday.
Book a Free Consultation
Need help now? Grab an open time. We can talk through you problems live, and if we’re not the right solution, we’ll do our best to point you in the right direction.
You Know How Your Current Set of Tools & Talent Has Had Plenty of Time to Create the Breakout Growth You Deserve…And Hasn’t?
Instead of suffering through:
Additional confusion
Finger-pointing
Ever-more-convoluted & expensive approaches to go-to-market strategy
…Why not have us:
Study your audience
Clarify your value prop
Fix your brand, configure your tools, & train your team to help your clients fall in love
…That’s Our Fractional CMO Service
Our Clients Communicate in Bursts…Because We Keep Them So Busy
“Eddie – Our CMO, “The Money Man”
You bring in the clients and build the infrastructure to keep them here. The client hub and HubSpot system your team created this season transformed how we operate—simplifying our process and boosting our response time across the board. You are a visionary and a closer.”
SaaS CEO
“Good Morning, Eddie. I am carving out some time today to work on your stuff. I appreciate all you’re doing. It’s all your fault I’m so busy. We currently have 20 trailers that are in the production phase!”
Specialty Equipment Startup Founder
“Hey Professor, I’m underwater right now with consults, operations and project mgmt but I want to make sure this gets prioritized and will get those deliverables to you asap…We need to look into a strategic hire sooner than later, I am overwhelmed. You’ve got our digital presence humming with a steady flow of inbounds, WHICH I LOVE, & I want to make sure we grow in a controlled way; so important to keep our level of service consistently 5-Star. Talk soon!”
Landscape Design CEO
Lots of Success for a Company Founded in Late 2022
FRANCHISOR
Before:
1 $75k franchisee deal per quarter. $300k/year.
After:
$30M in inbound franchisee deal flow in 6 months. Over 100 deals just off SEO.
SAAS
Before:
10% annualized revenue growth.
After:
5X’d revenue in 6 months. Shut off all paid advertising before the end of “the season” so staff could catch up. In season 2, their bank asked how they were growing so fast and to distribute the software we built so they could scale.
SPECIALTY EQUIPMENT
Before:
Prototype with no sales.
After:
$8M inbound pipe within 3 months (of existence). The only iconic brand in its space.
SPECIALTY ACCOUNTING SERVICES
Before:
Despite two agencies on retainer, no inbound deal flow over 12-year period for firm north of $10M.
After:
1st inbound deal within a month. Running at >2/week in year 2 with publicly-traded companies reaching out cold.
PRIVATE MEDICAL SERVICES
Before:
Struggling to have one procedure per day booked.
After:
Owns top of Google and AI results for multiple lines of services. Opened second fly-in location to support the demand.
B2B SERVICES
Before:
No ability to spend ad dollars or invest in any funnels and understand what clients or revenue resulted.
After:
CRM (Enterprise Hubspot) properly configured. Google Ads (PPC), Meta Ads, MicroSoft Ads, SEO, and referrals properly documented and 30+ profitable campaigns written. $6M in missed ARR identified in disconnect between sales and marketing. On the road to tripling revenue in a calendar year.
Our Chief Marketing Officers
Shane Weaver
Jodi Sevigny
Wes Finley
Eddie Davis
How We Help
Startups
Problem:
Good or great product with no clarity about positioning, branding, messaging, or what best practices are for agencies, sales & marketing teams.
Solution:
We provide the audience<>value prop analysis and then deploy or coach the deployment of the go-to-market plan inclusive of tools & team.
Results:
Multiple phase shifts in quick succession with profitability and revenue acceleration way ahead of schedule.
Scale-Ups
Problem:
Large teams and/or multiple agencies can’t get certain funnels working so growth is lackluster & the blame game is rampant.
Solution:
We diagnose the true sales funnel problems and/or build the missing funnels from scratch and teach the team and agencies how we did it.
Results:
The next phase of growth gets unlocked and teams, agencies and tools start working harmoniously.
Established Companies
Problem:
The company has a failing product, channel, or funnel step and the team & vendors can’t figure out why and what to do about it.
Solution:
We objectively play devil’s advocate and share best practices/provide training in an informative way that sets the table for the team to be successful.
Results:
The team understands what was misdiagnosed and how to solve similar problems and becomes much more effective.
How Would You Like to Work with Us?
We’re comfortable across the spectrum.
*Yes, we help marketing agencies, too, and promise not to let anyone know that we helped yours.
Mainstreet to Cutting-Edge Corner Companies Globally Love Our Coaching Approach to Marketing…
Distributed storage.
WEB3
San Francisco
BBQ food boxes.
E-COMMERCE
Atlanta
Lifestyle agency.
AGENCY
New York
Global art platform.
SAAS
Atlanta
QA boot camp.
E-LEARNING
Los Angeles
Accounting services.
PROF SERVICES
Luxembourg
Music platform.
SAAS
Reno
Apprenticeship platform.
SAAS/EDTECH/HRTECH
Miami
Credits & incentives.
PROF SERVICES
5 US Offices
CAD marketplace.
SAAS/MARKETPLACE
Seattle
Fitness CRM.
SAAS/FITTECH
Dubai
Crypto fashion.
E-COMMERCE
Atlanta
Screening platform.
HRTECH
New York City
Services franchisor.
FRANCHISOR
USA/CAN
Custom equipment.
EQUIPMENT
Utah
Review platform.
E-COMMERCE
Atlanta
Corporate art.
SAAS
Atlanta
Decor & lifestyle boutique.
E-COMMERCE
Utah
Fabrication and manufacturing.
FABRICATION
Michigan
Hot tub retailer.
E-COMMERCE
Utah
Performance water bottles.
E-COMMERCE
Vermont
Custom equipment.
EQUIPMENT
Utah
Computer science education.
ED-TECH/CONSULTING
Miami
Get the Brand & Plan to Unlock Your Growth
Interim/Fractional/Virtual CMO Services On a Budget Friendly to Your Current Stage
When you ask for a strategy, are you getting responses that sound more like disconnected ideas, tactics, or even gimmicks?
Our CMO services, often referred to as a Fractional CMO, can reshape your marketing approach, bringing together expertise and vision to drive your brand toward unprecedented success. From a start-up to financial institution marketing, our services can also fill a gap if a marketing leader leaves the organization and the junior team members are not quite ready to step up to a leadership role.
Go-to-Market Plan Creation
Would you like to see your team working against a blueprint where each week you can see the progress and feel the impact via new business?
Our CMOs dive into the business objectives of your senior leadership and align a plan that leverages market insights and other data sets to hit target KPIs. We dive in to understand your best-fit clients and their buying habits and channels where they buy.
We define your value proposition for your ideal customer profiles and give you messaging that strikes a chord with that audience. Everything we build into your GTM strategy is focused on delivering measurable results in a logical way…starting with low-hanging fruit.
Existing Team Development
Would you love to help your best talent unlock their potential? Maybe you even have your future CMO who just needs a mentor for a period of time?
Our CMO services can provide the hands-on leadership your existing team needs, or simply provide an in-house team guidance. You decide the level of engagement.
We can also train your team on the key Top of Funnel (TOF) lead generation strategies your organization needs to experience measurable growth and how to streamline throughput in the middle of your funnel (CRO expertise).
We’ll also help them learn how to set the table for other teams.
Hiring Assistance
Have you made hires that didn’t make sense? Do you feel like there are gaps but can’t quite define them in a way that fits a job description?
We can do a talent assessment of your marketing team to help identify gaps and opportunities to fill critical roles. We can also help you design your own CMO role, the specific characteristics and experiences you should look for in a qualified candidate, and we can assist you with the interview process, to ensure you’re asking the right questions and getting the ideal candidate in place.
Weekly “Sprint” Management
Would you like to know that every week resources were fully deployed in a way that advances your initiatives as quickly as possible?
We can take on (or start) your Sprint management to keep your projects moving.
We’ll document all the tasks that roll up to a real strategy, host daily “stand-ups” and anything in between to keep your team completing tasks on time and on budget, so that you get to the revenue growth you need as quickly as possible.
Management Reporting & Analytics
Would you love to understand the who, what, and why of your tops of funnel and start being able to predict everything downstream?
With our CMO services, we take ownership of management reporting and analytics. We monitor key performance indicators, insightful trend analysis, and foster data-driven decisions to align marketing activities with broader business objectives.
We’re adept at purely relational sales funnel all the way through freemium, zero-human interaction checkout and upgrade models.
High-Ticket, Critical Sales Closing
Would your sales team love to stand out from the crowd with world-class collateral and presentations? Would they love the support they need to win big deals?
Our CMOs can be a valuable asset when partnered with the sales leadership team. A CMO can bring a fresh perspective to a critical sales conversation for high-ticket, high-value deals.
The CMO<>Sales connection can be powerful when aligned just right, rounding out the conversation with the prospect to include perspectives on brand and lead generation opportunities, helping the potential client see even more value in the offering.
Many firms can’t connect marketing with revenue. When they complete our recommendations, they’re often seeing 2-4X revenue improvement within a quarter and accelerating from there.
How Do You Find Out if Our Fractional CMO Services Are Right for You?
Step #1: Let’s discuss your needs (Free). Together, we’ll explore:
Your product or service
Your current challenges
Your team & their capabilities
Your goals
Step #2: We’ll give you a quote expressed in $’s/week and hours/week.
Step #3: We integrate with your team and set up shared task (Trello) and KPI monitoring (CRM, etc.).
Step #4: Watch your results grow week on week.
Ready to Find Out if Our Fractional CMO Services Are Right for You?
Book a Free Consultation:
*Yes, you are welcome to bring real problems to the call. We encourage that. Please share them prior and we can even record the call if you like.
If we don’t think we can give you a dramatic return on investment, we’ll decline your project.
And we’ll tell you why.
Ways We Drive Growth
We analyze your company, get to know your team & systems, and provide…
Audience Research
Positioning/ Messaging
Rebranding/ Branding
Marketing Automation
Sales Automation
Marketing Team Management
High-Ticket Closing
Sales Team Management
Biz Dev/Partner Acquisition
Agency Management
Technology Management
Management Analytics
How Are CMO Services Delivered?
We seamlessly weave our CMO expertise into your marketing and management teams.
Because of our exposure to so much emerging technology and winning campaigns, we’re able to keep your firm on the cutting edge and accelerating past your competitors.
Because our CMOs lead the junior members of our team, too, they know the whole spectrum from strategy to deployment and can even pull in resources to fill gaps.
“SFP was instrumental in helping my team reimagine our product’s marketing strategy, helping us extract a compelling story to help fuel our sales funnels.
Starting with a detailed audit of our existing GTM strategy, Eddie offered great insight from his decades of experience.
The value greatly exceeded the costs of his service. I look forward to his guidance as we continue to grow! He’s also just a great guy!”
Ryan Johnson, CEO – Cymasphere
Global music composition SaaS
THE PROBLEM
Adding an Executive-Level, Full-Time Employee Is a Big Leap for Many Companies
Particularly if Growth Is Lackluster
Marketing Team…
Focus on Executing Tactics & Lose Sight of KPIs & ROI
Your marketing team may be capable of their various tactics in one part of the funnel, but without objective leadership, will never be able to deliver end-to-end results.
Senior Leadership…
Know the Value & Goals but Not How to Translate Them into Customer Speak
Senior leaders do not always know how to break down their business objectives into marketing action items or understand what metrics & KPIs are appropriate.
Our Fractional Chief Marketing Officers Are Ready to Put Your Mind at Ease & Your Company on a Path to Growth
Our seasoned marketing executives bring their expertise to the table to lead marketing, partner with sales and provide your senior leadership team with the reporting to show progress toward revenue goals.
We hired SFP because our e-commerce go-to-market was not working. We had a beautiful website and two marketing agencies working for us with no growth and negative ROI after 10 months. While we had lots of meetings filled with “creativity” and buzzwords, as far as we could tell there was no strategy to get positive ROI in the future.
SFP’s deep dive helped us understand how a digital marketing sales funnel works and what specific actions to take to get a repeatable/scalable digital marketing funnel going. They also spoke to us in terms we could understand as non-technical marketers and gave us a lot more confidence in what KPIs we should care about on an ongoing basis.
We highly recommend SFP’s services as a group that understands the big picture and can develop a true strategy. We will be calling on them to help us manage various strategic initiatives in the future.
Other Wins: Brand story clarified & enhanced, sales ops efficiency increased, analytics capabilities amplified, marketing & sales accountability systems implemented, affiliate channel built, inbound wholesale channel built.
Brad Coolidge
Founder & Head Chef
Piedmont BBQ Co.
Gourmet, “heat & eat” BBQ boxes shipped nationwide (USA market).
CMO Services Provided:
Top-of-Funnel: Laser-targeted, attention-grabbing headlines & supporting copy: Organic Search, Paid Search, Social Posts (Instagram, Facebook, LinkedIn, Affiliates)
Mid-Funnel: Clear, concise, trust-building copy & design: High-Conversion Landing Pages (Shopify)
Bottom of Funnel: Logical product organization with mouth-watering descriptions & incentives to buy now: Shopify Products & Checkout
Re-Sell/Up-Sell: Long-term relationship-building & further educating about value prop: Newsletter (Hubspot), Retargeting (Google)
Are You Ready for the Marketing Leadership Your Company Deserves?
It all starts with a meeting.
Schedule a Free ConsultationFAQ
Good or great products or services are generally ready for marketing.
Where there is a known category with demand, inbound funnels are often the early focus.
Where a product or service is a new category, often outbound approaches make more sense.
In our first year of existence, we were primarily focused on complex technology (SaaS, Web3, fintech, online marketplaces). We’ve since been referred to all kinds of businesses that need our help: professional services, equipment, e-learning, ecommerce, fabrication/manufacturing, real estate, and the list goes on.
Due to the success of many of our early clients with “business in a box” offers (franchisors and similar) with national or global audiences, we provide local marketing for the clients of our clients.
Under NDA, we also have the honor being a resource for marketing agencies orders of magnitude larger than us when they need help with specific funnels, technology, rebranding, messaging, and similar projects.
We start all relationships with a free video conversation. We want to get to know you and for you to get to know us.
A cultural fit is a big deal for us.
Assuming we both feel like we’re vibing, we typically write a proposal with an estimate for any overhaul work that needs to happen.
Our proposals typically include a post-overhaul monthly estimate for the first quarter as well.
Our CMO’s just want to get the job done right. If you’re team doesn’t have the resources, we’re happy to use our resources.
We just bill the hourly rate for the specific output: graphic design, video production, WordPress implementation, blogging, etc.
Our practice runs very similarly to a software company. We use one or multiple project management boards shared with you/your team for asynchronous communication throughout th week.
You watch tickets get created and create them yourself. You see comments going back and forth and tickets moving from “To Do” to “Done.”
As needed, Looms, Slack, Teams, video calls and other tools are used for real-time conversation.
Revenue gets tracked in CRMs, payment systems, and invoicing tools.
We bill actual hours on the 1st and 16th. We do not work on retainers but are happy to cap billing in the early days.
Generally, our work generates our own budget rather quickly and relationships expand.
However, we also drown our clients and are happy to slow down as makes sense.
We also undrown our clients via hiring assistance, tool implementation, app development, and other scalability enhancements.
We sum our time billed along with the incremental cost of any tools and ads we recommend.
We seek to return at least 10X in the first calendar year and it often goes quite a bit faster.
We’ve built 7-figure funnels in 3 months and 8-figure funnels in 6 months.
The impact of that additional revenue on enterprise value is enormous.
Whether you have junior or senior marketing, sales, product, operations, finance or other team members or external agencies, we work in a collaborative way.
We’re always transparent about what we’re doing, and where desired, we teach along the way.
Yes, we can grow revenue really fast with little help from your team. If they can pitch in, we’ll be able to go even faster.
Our clients’ team members learn both strategic marketing and granular skills along the way across the various funnels we build & fix.
We’re pretty rare in that we can create 8-figure funnel brands from scratch and manage all of the tech stacks to support them concurrently.
Our teams includes CTO and junior-level software developers. We live and breath AI, APIs, automation, software development, and any other tool we can adopt to get a competitive edge for our clients.
Mostly directly, we measure our success in revenue generated. We track deals through to close in CRMs and what those clients pay over their lifetime. As mentioned above, we aim to return at least a 10X in our first calendar year and often exceed that significantly.
At the same time, we take great pride in how many client founders, CEOs, leaders and junior team members we upskill.
Clients that have desperately needed a “phase shift” for many years suddenly have multiple phase shifts in short order. The impact to culture and outlook in those firms is remarkable.
We’ve also helped quite a few equity holders become decamillionaires over a very short period of time.
Our work is quite rewarding in all senses of the word!
