Definition: Top of the funnel, or TOFU for short, is where the real party starts. It’s the first impression, the opening act, the appetizer before the main course.
When you build funnels, you have to choose where you want to meet strangers. Are you going to appear in Google Searches? Will they find you in app store search results? Are you going to pay for banner ads in news sites? What about buying a targeted list? That’s your top of funnel that gets a stranger into your funnel.
So, make sure to put your best foot forward at the top of the funnel so that whoever sees your brand actually gets interested and moves further into your funnel.
If you’re really a CRO expert, you may be even be able to get consistent touch-1 conversions.
Use It In a Sentence: The company’s focus on increasing brand awareness through social media advertising is a crucial aspect of their top-of-funnel strategy.
For Further Reading: Top of Funnel in Focus: Unlock the Power of SEO | Top of Funnel in Focus: Organic Social Strategies | Top of Funnel in Focus: Pay per Click Raise Your PPC Intelligence | Top of Funnel in Focus: Account-Based Marketing (ABM) | What Does a Sales Funnel Consultant Do? | What Does a CRO Expert Do? | Hulu Ad Manager First Impressions | What Is a Funnel Builder?
Free Resource: Free Sales Funnel Images & Icons
More Definitions: Middle-of-Funnel Definition, Bottom of Funnel Definition, Funnel Math Definitions
