Definition: As companies look at how to go to market, it’s important to catalog the entire ecosystem of potential buyers or the TAM.
Out of the total addressable market, wise companies will then focus on the low-hanging fruit and completely ignore more difficult portions of their TAM.
Use It In a Sentence: We’ve got a huge TAM, but we really want to get this company profitable by selling to every soccer mom we can until we can’t find anymore.
More Definitions: X-Factor Definition, Yield Management Definition, Hockey Stick Growth Definition, Daily Active Users Definitions, High-Value Customer Definitions, Yield Management Definition
Further Reading: 3 Great CMO Interview Questions | Setting the Table – 5 Tips for Working Together in a Complex Go-to-Market Strategy
