PACKAGE: Local Marketing Services
Get the Local Connection and Growth Your Business Needs
Have you seen difficulty reaching nearby customers or missed opportunities in your local market? Our local marketing services provide the expertise to connect with your community and drive local growth.
If you want a partner you can trust to significantly improve your local presence, attract nearby customers, and build lasting relationships within your service area, this service is for you.
LOCAL PRESENCE
Our goal is to make your business a recognizable and preferred choice within your local community, leading to increased foot traffic, local leads, and stronger customer loyalty.
LOCAL ENGAGEMENT
We become an extension of your team, leading the strategy, planning, budgeting, and execution of a local marketing plan, all while keeping your local audience at the forefront.
LOCAL GROWTH
Want a marketing partner who understands the nuances of your local market and can deliver measurable results? Get ready to connect with your community and see your local business thrive.
Book a Free Consultation
Se Habla Español
You Know How Your Current Marketing Efforts Hasn’t Fully Capitalized on the Opportunities in Your Backyard?
Instead of suffering through:
Reaching customers just around the corner
Missing out on local and community events
Not fully leveraging your physical presence
…Why not have us:
Identify your local customer base
Highlight your unique value to the local market
Optimize your online & offline presence to attract local clients & build local love
…That’s Our Local Marketing Service
Our Clients Communicate in Bursts…Because We Keep Them So Busy
“Eddie – Our CMO, “The Money Man”
You bring in the clients and build the infrastructure to keep them here. The client hub and HubSpot system your team created this season transformed how we operate—simplifying our process and boosting our response time across the board. You are a visionary and a closer.”
SaaS CEO
“Good Morning, Eddie. I am carving out some time today to work on your stuff. I appreciate all you’re doing. It’s all your fault I’m so busy. We currently have 20 trailers that are in the production phase!”
Specialty Equipment Startup Founder
“Hey Professor, I’m underwater right now with consults, operations and project mgmt but I want to make sure this gets prioritized and will get those deliverables to you asap…We need to look into a strategic hire sooner than later, I am overwhelmed. You’ve got our digital presence humming with a steady flow of inbounds, WHICH I LOVE, & I want to make sure we grow in a controlled way; so important to keep our level of service consistently 5-Star. Talk soon!”
Landscape Design CEO
Lots of Success for a Company Founded in Late 2022
FRANCHISOR
Before:
1 $75k franchisee deal per quarter. $300k/year.
After:
$30M in inbound franchisee deal flow in 6 months. Over 100 deals just off SEO.
SAAS
Before:
10% annualized revenue growth.
After:
5X’d revenue in 6 months. Shut off all paid advertising before the end of “the season” so staff could catch up.
SPECIALTY EQUIPMENT
Before:
Prototype with no sales.
After:
$8M inbound pipe within 3 months (of existence). The only iconic brand in its space.
SPECIALTY ACCOUNTING SERVICES
Before:
Despite two agencies on retainer, no inbound deal flow over 12-year period.
After:
1st inbound deal within a month. Running at >2/week in year 2.
What Local Marketing Services Do We Provide?
We analyze your company and drive growth via…
Local SEO
Local Reputation Management
Local Partnerships & Outreach
Local Content Creation
Website Localization
Geo-Targeted Campaign Management
Local Analytics & Reporting
Geo-Fencing Strategy & Implementation
We manage tasks transparently via shared project management boards and provide as much automated and custom reporting as required.
We keep management in the loop at all times and employees on-task and growing their skills.
How We Help
Startups
Problem:
Great product or service but struggling to gain visibility and attract initial customers within the local area. Lack clarity on local SEO, community engagement, and reaching nearby audiences.
Solution:
We provide local audience analysis, optimize your online presence for local search, and develop a go-to-market plan focused on reaching nearby customers and engaging with the local community.
Results:
Achieving your first paying local customers, building a foundation of early adopters, and establishing a clear pathway to sustainable local sales growth and revenue.
Scale-Ups
Problem:
Existing marketing efforts aren’t effectively targeting specific local areas, leading to inconsistent results across locations or missed opportunities within individual communities.
Solution:
We diagnose local marketing inefficiencies, implement geo-targeted campaigns, optimize local listings for each location, and develop strategies for consistent local engagement.
Results:
Increased revenue per location and the identification of opportunities for new local service offerings or product lines, leading to diversified revenue streams and stronger local market penetration across all locations.
Established Companies
Problem:
Difficulty adapting to changing local market dynamics, increased competition from local businesses, or underutilization of their physical presence to drive further growth.
Solution:
We provide an objective analysis of your current local marketing efforts, identify new opportunities for local engagement, and implement strategies to strengthen your position within the community.
Results:
Increased customer loyalty, a stronger local reputation, and the ability to adapt and thrive in the evolving local market.
How Would You Like to Work with Us?
We’re comfortable across the spectrum.
*Yes, we help marketing agencies, too, and promise not to let anyone know that we helped yours.
Mainstreet to Cutting-Edge Corner Companies Globally Love Our Coaching Approach to Marketing…
Distributed storage.
WEB3
San Francisco
BBQ food boxes.
E-COMMERCE
Atlanta
Lifestyle agency.
AGENCY
New York
Global art platform.
SAAS
Atlanta
QA boot camp.
E-LEARNING
Los Angeles
Accounting services.
PROF SERVICES
Luxembourg
Music platform.
SAAS
Reno
Apprenticeship platform.
SAAS/EDTECH/HRTECH
Miami
Credits & incentives.
PROF SERVICES
5 US Offices
CAD marketplace.
SAAS/MARKETPLACE
Seattle
Fitness CRM.
SAAS/FITTECH
Dubai
Crypto fashion.
E-COMMERCE
Atlanta
Screening platform.
HRTECH
New York City
Services franchisor.
FRANCHISOR
USA/CAN
Custom equipment.
EQUIPMENT
Utah
Review platform.
E-COMMERCE
Atlanta
Corporate art.
SAAS
Atlanta
Decor & lifestyle boutique.
E-COMMERCE
Utah
Fabrication and manufacturing.
FABRICATION
Michigan
Hot tub retailer.
E-COMMERCE
Utah
Performance water bottles.
E-COMMERCE
Vermont
Custom equipment.
EQUIPMENT
Utah
Computer science education.
ED-TECH/CONSULTING
Miami
Get the Local Presence and Plan to Fuel Your Local Success
Local Marketing Services Tailored to Your Business Stage and Budget
When you’re looking to connect with your local market, are you getting generic marketing advice that dosen’t understand the nuance of your community?
Our Local Marketing Services provide hands-on guidance to enhance your local presence, both online and offline. This includes optimizing your local SEO, managing local citations, local content creation, guiding geo-targeted campaigns, and helping with partnerships. We’ll help your team understand how to build meaningful connections with local customers.
Local Go-to-Market Plan Creation
Would you like to see your business become a local favorite with a steady stream of nearby customers?
Our team dives into the specifics of your local market, analyzing demographics, competition, and community trends to create a targeted local marketing plan. We identify the best channels to reach your ideal local customers and develop messaging that resonates with them. Our focus is on delivering measurable local results, starting with easily achievable local wins.
Geo-Targeted Campaign Management
Have you struggled to effectively reach customers within a specific radius of your business or at local events?
We can design and implement geo-targeted advertising campaigns that reach potential customers based on their location. This includes setting up geo-fences, utilizing location-based features on social media, and optimizing your online ads to target local searches effectively.
Local Reputation Management
Would you love to build trust and credibility within your local community through positive reviews and engagement?
We’ll help you develop a strategy to encourage and manage online reviews on platforms relevant to your local audience. We’ll also provide guidance on how to respond to feedback, address concerns, and build a positive online reputation within your community.
Local Partnerships & Community Outreach
Would your business benefit from stronger relationships with other local organizations and increased visibility at community events?
Our services can help you identify and cultivate partnerships with other local businesses, community groups, and organizations. We can also assist in developing strategies for participating in local events, sponsorships, and other community outreach initiatives to build brand awareness and local goodwill.
Hyper-Local Content & Social Connection
Having trouble engaging customers in your immediate area through online content?
We create and share content specifically for your local audience and actively participate in local online conversations. This helps build a strong connection with nearby customers and fosters local engagement.
Enhanced Local Discoverability
Is your business easily found by local searchers, and are you building a strong local reputation online?
We optimize your online presence for local searches and actively manage your online reviews to build trust within the community. This ensures local customers can easily find you and feel confident in choosing your business.
Many firms can’t connect marketing with revenue. When they complete our recommendations, they’re often seeing 2-4X revenue improvement within a quarter and accelerating from there.
How Do You Find Out if Our Local Marketing Services Are Right for You?
Step #1: Let’s discuss your needs (Free). Together, we’ll explore:
Your product or service
Your current challenges
Your team & their capabilities
Your goals
Step #2: We’ll give you a quote expressed in $’s/week and hours/week.
Step #3: We integrate with your team and set up shared task (Trello) and KPI monitoring (CRM, etc.).
Step #4: Watch your results grow week on week.
Ready to Find Out if Our Local Marketing Services Are Right for You?
Book a Free Consultation:
*Yes, you are welcome to bring real problems to the call. We encourage that. Please share them prior and we can even record the call if you like.
If we don’t think we can give you a dramatic return on investment, we’ll decline your project.
And we’ll tell you why.
Ways We Drive Growth
We analyze your company, get to know your team & systems and provide…
Audience Research
Positioning/ Messaging
Rebranding/ Branding
Marketing Automation
Sales Automation
Marketing Team Management
High-Ticket Closing
Sales Team Management
Biz Dev/Partner Acquisition
Agency Management
Technology Management
Management Analytics
How Are Local Marketing Services Delivered?
We seamlessly integrate our local marketing expertise with your business operations for a period that delivers clear value to your local presence and growth.
Some businesses see significant local impact and may not require ongoing extensive support. For others, we can bridge a temporary need, upskill your team on local strategies, drive increased local customer engagement and revenue, and more.
This allows you to either empower your existing team or bring in dedicated local marketing talent when the time is right… and anything in between.
“SFP was instrumental in helping my team reimagine our product’s marketing strategy, helping us extract a compelling story to help fuel our sales funnels.
Starting with a detailed audit of our existing GTM strategy, Eddie offered great insight from his decades of experience.
The value greatly exceeded the costs of his service. I look forward to his guidance as we continue to grow! He’s also just a great guy!”
Ryan Johnson, CEO – Cymasphere
Global music composition SaaS
THE LOCAL MARKETING PROBLEM
Investing in dedicated, full-time marketing staff can be a significant commitment for many businesses.
Especially when local growth is stagnant
Marketing Team…
Focus on Executing Tactics & Lose Sight of KPIs & ROI
May be focused on day-to-day tasks but lack a cohesive local strategy and clear understanding of local market KPIs and ROI. Without dedicated local expertise, they might miss opportunities to connect with nearby customers effectively.
Senior Leadership…
Know the Value & Goals but Not How to Translate Them into Customer Speak
Understand the importance of local presence and growth but may not know the most effective ways to reach and engage the local market or how to measure the success of local marketing efforts.
Our Local Marketing Services Are Here to Provide Clarity and Drive Local Growth
Our experienced local marketing professionals step in to lead your local strategy, collaborate with your team, and provide clear reporting to your leadership on progress toward local engagement and growth goals.
.
We hired SFP because our e-commerce go-to-market was not working. We had a beautiful website and two marketing agencies working for us with no growth and negative ROI after 10 months. While we had lots of meetings filled with “creativity” and buzzwords, as far as we could tell there was no strategy to get positive ROI in the future.
SFP’s deep dive helped us understand how a digital marketing sales funnel works and what specific actions to take to get a repeatable/scalable digital marketing funnel going. They also spoke to us in terms we could understand as non-technical marketers and gave us a lot more confidence in what KPIs we should care about on an ongoing basis.
We highly recommend SFP’s services as a group that understands the big picture and can develop a true strategy. We will be calling on them to help us manage various strategic initiatives in the future.
Other Wins: Brand story clarified & enhanced, sales ops efficiency increased, analytics capabilities amplified, marketing & sales accountability systems implemented, affiliate channel built, inbound wholesale channel built.
Brad Coolidge
Founder & Head Chef
Piedmont BBQ Co.
Gourmet, “heat & eat” BBQ boxes shipped nationwide (USA market).
CMO Services Provided:
Top-of-Funnel: Laser-targeted, attention-grabbing headlines & supporting copy: Organic Search, Paid Search, Social Posts (Instagram, Facebook, LinkedIn, Affiliates)
Mid-Funnel: Clear, concise, trust-building copy & design: High-Conversion Landing Pages (Shopify)
Bottom of Funnel: Logical product organization with mouth-watering descriptions & incentives to buy now: Shopify Products & Checkout
Re-Sell/Up-Sell: Long-term relationship-building & further educating about value prop: Newsletter (Hubspot), Retargeting (Google)
