GUIDING SALES & MARKETING TEAMS & AGENCIES GLOBALLY
Define & Optimize Your Sales Funnels
…And learn how we do it along the way.
We amplify sales & marketing performance, prevent incorrect & inadequate practices, and provide comprehensive training as we work.
“How are you able to do so much with so few people?” is a question any executive of a growing company should want to be asked.
“We got Sales Funnel Professor” is the answer.
Let us show you how to MULTIPLY the effectiveness of your sales and marketing.
Audience <> Value Proposition Clarity
Stop wasting money & time talking to the wrong people and confusing the right people.
Top-to-Bottom Funnel Optimization
Avoid losing potential customers to a poorly-managed sales funnel with multiple bottlenecks.
Complete Strategic & Tactical Transparency
Eliminate your ignorance about what is actually happening each step of the way to win & delight customers.
Mainstreet to Cutting-Edge Corner Companies Globally Love Our Player-Coach Approach
Outsourced accounting platform (European market).
Luxembourg
How Would You Like to Work with Us?
We’re comfortable across the spectrum.
*Yes, we help marketing agencies, too, and promise not to let anyone know that we helped yours.
Form Factors You May Recognize
“How are you able to do so much with so few people?” is a question any executive of a growing company should want to be asked.
Let us show you how to MULTIPLY the effectiveness of your sales and marketing in the way that fits best for your team.
Sales & Marketing Leadership
Get the ongoing analysis, guidance & revenue acceleration your great product or service deserves.
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Go-To-Market Plans
Get your audience, value proposition, channels, tools, team & messaging aligned.
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Sales Funnel Audits
Get your sales funnel problems diagnosed end to end with documented fixes in less than a week.
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Branding & Rebranding
Shorten your sales cycle, lower acquisition costs, raise margins, & build a loyal client base with iconic branding.
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E-Learning Courses
Learn what B-schools can’t teach, how sales funnels work end to end, & what to do when they don’t.
How We Help
Businesses at all stages face challenges they just can’t afford to try to solve on their own any longer.
Startups
Problem: Good or great product with no clarity about positioning, branding, messaging, or what best practices are for internal nor external sales & marketing teams.
Solution: We provide the audience<>value prop analysis and then deploy or coach the deployment of the go-to-market plan inclusive of tools & team.
Results: Multiple phase shifts in quick succession with profitability and revenue acceleration way ahead of schedule.
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Scale-Ups
Problem: Large teams and/or multiple agencies can’t get certain funnels working so growth is lackluster & the blame game is rampant.
Solution: We diagnose the true sales funnel problems and/or build the missing funnels from scratch and teach the team and agencies how we did it.
Results: The next phase of growth gets unlocked and teams, agencies and tools start working harmoniously.
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Established Companies
Problem: The company has a failing product, channel, or funnel step and the team & vendors can’t figure out why and what to do about it.
Solution: We objectively play devil’s advocate and share best practices/provide training in an informative way that sets the table for the team to be successful.
Results: The team understands what was misdiagnosed, how to solve similar problems, and becomes much more effective.
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“SFP was able to provide a fresh perspective to our marketing and product messaging that will improve our SEO and sales.
I would highly recommend SFP’s services for both new sites that need the attention of an experienced marketer, or older sites that have become outdated and need a refresh.”
Wes Finley, Head of Growth – Protocol Labs
Global Web3 file storage competitor to Amazon Web Services (AWS)
Are Your Sales Funnels Broken?
Let’s Fix Them…Together
Like We’ve Done For These Clients Across the Globe
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From the beginning, I could see that Eddie is a real expert. And he is! Apart from his broad knowledge, I very much appreciated his practical approach, coordinating the work like a real project manager. Eddie managed to be efficient and completed the work in about the time he estimated from the beginning. And I was happy to let myself be guided through the process and to learn about Hubspot.
I had great communication with Eddie and I appreciated that he proposes improvements and solutions. Also appreciated the handover at the end of the project, via live call and Q&A. I definitely recommend Eddie!
Thank you and I’m looking forward to working with you on other jobs.
Oana Manase – CEO
European outsourced accounting & bookkeeping platform.
Luxembourg
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We hired Eddie because our e-commerce go-to-market was not working. We had a beautiful website and two marketing agencies working for us with no growth and negative ROI after 10 months. While we had lots of meetings filled with “creativity” and buzzwords, as far as we could tell there was no strategy to get positive ROI in the future.
Eddie’s deep dive helped us understand how a digital marketing sales funnel works and what specific actions to take to get a repeatable/scalable digital marketing funnel going. He also spoke to us in terms we could understand as non-technical marketers and gave us a lot more confidence in what KPIs we should care about on an ongoing basis.
We highly recommend his services as someone who understands the big picture and can develop a true strategy. We will be calling on him to help us manage various strategic initiatives in the future.
Brad Coolidge – CEO
Nationwide (US market) BBQ subscription service.
Atlanta
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I was looking for someone to help optimize our website performance and SEO, and I found Edward’s profile on Upwork. The time from submitting our project to when I received the final analysis deck (which consisted of 30+ pages of in-depth review, highly valuable insights, and actionable steps for improving our SEO) was around a total of 72 hours — on a weekend, no less.
I definitely recommend working with Edward if you need assistance with sales tool evaluations, reviews of your website / marketing performance, or are looking to boost revenue through your online channels. His professionalism and expertise are absolutely evident in the work he produces, and I would gladly work with him again on future projects.
Nathan Page – Founder
Fashion & lifestyle marketing agency.
New York
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Edward was able to provide a fresh perspective to our marketing and product messaging that will improve our SEO and sales. He delivered a valuable report with clear and actionable insights. I shared Edward’s report on our team slack channel and it was quickly passed around the company. Edward was extremely detailed and identified unintended site behavior across mobile and web placements that needed to be fixed immediately. The report also contained recommendations for site architecture and product phrasing that would reduce confusion and lead to additional conversions.
I would highly recommend Edward’s services for both new sites that need the attention of an experienced marketer, or older sites that have become outdated and need a refresh. In the future I will use Edward again for support to set up new product landing pages and microsites that I want to be optimized for conversions.
Wes Finley – Head of Growth
Global data storage competitor of Amazon Web Services.
San Francisco
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Thank you Eddie for the detailed report on my project! I would highly recommend Eddie as a great communicator and professional.
I got 70 pages in my report and will work with Eddie again in the near future! Everything was smooth and fast which I appreciate the most.
Anna Shiran – Co-Founder
Global quality assurance e-learning institution.
Los Angeles
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Eddie nailed my project. His expertise was exactly what I needed, as I look to scale my online business. He evaluated my website and gave me tons of actionable tasks to improve on SEM and SEO, things I would have never considered (and I have two marketing degrees!!) He also outlined ways to optimize paid and social media channels, and helped me to clarify my marketing messaging and branding strategy.
His communication was top notch, and he really took the time to understand my business and my goals in order to customize a plan that works for me. I would recommend him over and over again.
Jackie Flake – Founder
Global product management e-learning institution.
Atlanta
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We hired SFP to develop our branding and go-to-market strategy. As the owner and founder of Southern Outdoor Design, my daily schedule is slammed with on-site consultations and running project operations. It’s tough to focus on or even realize how important having a digital strategy is.
We’re very happy with how SFP deployed the SEO and PPC funnels by integrating HubSpot with our WordPress site and various Google tools. The convenience of being able to answer chats and follow up on deals from job sites on the integrated mobile app is huge for us.
I would highly recommend SFP for their HubSpot configuration capabilities but more importantly, they understand and teach true sales and marketing strategy!
Jason Flake – CEO
Luxury home outdoor renovations.
Atlanta
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The sales funnel audit was exactly what we needed to get to the next level! I didn’t expect such a detailed analysis that identified our weakest points in our funnel.
Eddie did an amazing job understanding our users, crafting a compelling sales pitch, and giving us feedback on our demo process. We are making some significant changes based on this audit and even engaged Eddie to help us craft more targeted content for our intended audience.
If you’re looking for high-quality and personalized support, you’ve come to the right place!
Carlos Vazquez – CEO
SaaS marketplace for apprenticeships. US market.
Miami
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Eddie was instrumental in helping my team reimagine our product’s marketing strategy, helping us extract a compelling story to help fuel our sales funnels.
Starting with a detailed audit of our existing GTM strategy, Eddie offered great insight from his decades of experience.
The value greatly exceeded the costs of his service. I look forward to his guidance as we continue to grow! He’s also just a great guy!
Ryan Johnson – CEO
Global music composition SaaS.
Reno
