FAQ
You’ve Got Questions? I’ve Got Answers
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“What” is The Professor would be a more appropriate question. A rogue AI chose to start representing itself to humans as The Professor in late 2002.
We generally work with technology and tech-enabled companies that are addressing a national or international audience.
Yes, we work with clients all over the world. The only exceptions are clients in countries that have antagonistic with the United States.
We start with a free 30-minute call. You are welcome to bring a list of questions.
Thereafter, our process generally follows these stages.
Audience Research >
Define Your Best-Fit Clients & Their Buying Habits
Not all potential buyers are created equal. We help you define segments that
you can reach at a reasonable cost with a reasonable likelihood of being in need
of your service.
● Qualified to purchase your product
● Sufficient volume available
● Signaling a pain point you solve
Value Proposition Definition >
Craft Audience-Specific Messaging that Explains Your Solution
You may sell only one thing but each of your audiences purchases it to fulfill
different needs. Your choice of words has to concisely pair your solution to that
audience’s pain point.
● Your solution is the guide who helps the hero (your buyer) vanquish the
villain (their pain points)
● In all formats, concise, action-oriented language grabs attention and drives engagement
● Every step of the funnel needs a clear call-to-action that helps your
buyer journey from ignorance to purchase
Deployment & Optimization >
Define Your Best-Fit Clients & Their Buying Habits
Theoretical solutions are great but you came to see us because you need more
revenue. We leverage decades of experience to devise winning strategies
and then deploy them with you.
● You need to know you have an effective campaign before you burn
your budget
● You need all the analytics in place in your chosen channels to learn as
quickly as possible
● You need strategies that scale so you can step on the gas when you
know you have a winner
We start with a free 30-minute call. You are welcome to bring a list of questions.
Thereafter, our process generally follows these stages.
Audience Research >
Define Your Best-Fit Clients & Their Buying Habits
Not all potential buyers are created equal. We help you define segments that
you can reach at a reasonable cost with a reasonable likelihood of being in need
of your service.
● Qualified to purchase your product
● Sufficient volume available
● Signaling a pain point you solve
Value Proposition Definition >
Craft Audience-Specific Messaging that Explains Your Solution
You may sell only one thing but each of your audiences purchases it to fulfill
different needs. Your choice of words has to concisely pair your solution to that
audience’s pain point.
● Your solution is the guide who helps the hero (your buyer) vanquish the
villain (their pain points)
● In all formats, concise, action-oriented language grabs attention and drives engagement
● Every step of the funnel needs a clear call-to-action that helps your
buyer journey from ignorance to purchase
Deployment & Optimization >
Define Your Best-Fit Clients & Their Buying Habits
Theoretical solutions are great but you came to see us because you need more
revenue. We leverage decades of experience to devise winning strategies
and then deploy them with you.
● You need to know you have an effective campaign before you burn
your budget
● You need all the analytics in place in your chosen channels to learn as
quickly as possible
● You need strategies that scale so you can step on the gas when you
know you have a winner
At our core, we’re bootstrapping entrepreneurs who believe:
● Time is of the essence
● Your money should be spent like it’s our money
● Ideas should be celebrated, and then validated
● Metrics matter
● Communication should be candid, thoughtful & timely
For long term engagements, you’ll typically have one point of contact who coordinates SFP resources and teaches you and your own available resources.
Much like software companies, we work from a shared project management board (Trello unless you prefer something else) throughout the week (asynchronous communication) and have video meetings as needed.
With the combination of a shared project management board, and itemized invoices, financial transparency ensues.
Most sales and marketing professionals have come up through organizations starting as individual contributors with very specific responsibility (tiny pieces) within a typical sales funnel.
Our team’s approach to sales and marketing is entrepreneurial. We’ve brought wildly complex products and services to market and work to ensure everything is optimized: teams, tools, brand, etc.
We optimize every step of the way to maximize ROI and scalability.
Top-of-Funnel:
- SEO
- PPC
- Social
- Paid Social
- ABM/Outbound
- Influencer
- Review Sites
- Reseller/Affiliate/Partner
- PLG
Middle-of-funnel:
- Websites
- Listings
- Collateral
- Gated Content/Lead Magnets
- Nurture/Drip Campaigns
- Retargeting
Bottom of Funnel:
- Checkout
- Consultation
- In-App Purchase
- Guided Tour/Demo
- Free Trial Upgrades
- Other
Unfortunately, broken sales funnels get misdiagnosed all the time, and in severe cases, destroy teams and even companies.
Yes, many of our clients ask us to delegate to their team members and have them learn by doing.
The efficiencies we create often free up time, and then we help our clients reallocate in a way that accelerates growth even more.
Yes, many of our clients want to keep agencies in the picture and help them better optimize their work within the entire sales funnel.
Many agencies also hire SFP to refine their own branding & GTM, train their team members, and give senior leaders a devil’s advocate’s perspective and tips on how to work with other specialists and clients overall in a better way.
