PACKAGE: BRANDING & REBRANDING
Build an Iconic Brand That Unleashes Your Potential
Your business is more than a name or a logo. It’s a living, breathing entity – a story waiting to be told.
We don’t just create brands, we bring your story to life with narratives that create long-term relationships and inspire the actions you want.
If you’re worried your customers don’t feel your product or service is as special as you do, this service is for you.
Value Proposition
What is your unique selling proposition? What do you offer that is amazing in a way that competitors can’t emulate? Let’s communicate that.
Audience
What personas most value your way of doing things? Are there enough of them to build a big business? Okay, let’s reach them cost-effectively.
Remarkable Results
Iconic brands don’t just win. They enjoy outsized margins, shortened sales cycles, and negligible acquisition costs when branded correctly. It’s time.
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Our Branding & Rebranding Approach
What Makes Us Different?
We follow the proven StoryBrand model; we don’t just see your clients as customers, we see them as heroes embarking on a journey. Every hero has a problem. Every hero seeks a guide. You become that guiding force, leading your customers through your brand journey towards their triumphant success. Sales Funnel Professor will show you the way.
Many organizations overlook the value a brand has on their bottom line. The truth is, without a commitment to your brand as your North Star, even the most innovative Go–to-Market strategy will fall short. The ultimate goal of defining your iconic brand is to get you higher margins, shorter sales cycles, lower acquisition costs, and the growth you need.
Visual Branding Excellence
The most memorable brands have an iconic identity. Our visual branding experts breathe life into your brand’s essence. From eye-catching logos to captivating design elements, we weave your story into every pixel. Whether you’re starting from scratch or looking to refresh your brand, we’ll ensure your visual branding reflects the essence of your business and your unique value proposition.
Iconic Leadership Through Differentiation
We believe in standing out, not blending in. Our commitment to the StoryBrand model doesn’t just differentiate; it sets you apart as an iconic leader in your segment. By identifying your customer as the hero, we position your brand as the guide, leading the hero toward a solution that ensures their success or helps them avoid failure. We’ll spell out this narrative framework, making your brand a relatable and trustworthy presence in the eyes of your customers.
StoryBrand:
A positioning statement designed to articulate your value proposition to your specific audience.
Mood Boards:
Taking words that align with your Storybrand and expressing them visually in typography, colors and images.
Style Guide:
Taking the preferred visual approach and formally expanding it into a document that guides a website design and collateral development. The Style Guide keeps the brand cohesive. It may optionally include new logos, iconography, infographics, social media templates, and other elements as part of a library for repeat use.
Wire Frames:
Your website is a highly visible digital billboard. A healthy website is critical to successful digital conversions. We start with a visual representation of the overall website look. Our wireframe deliverable for critical pages include: Home, About Us, Contact Us, Single Product/Service, Single BLOG post, BLOGs Index – specific deliverables can be customized to your needs.
How Do You Get Your Brand Kit?
Step #1: Let’s Discuss Your Present Challenges & Goals (Free).
Step #2: Request Your Brand Guidebook.
Step #3: Work with Us as We Investigate, Clarify, & Develop Your Brand
Step #4: Receive Your Guidebook & Do a 1-Hour Debrief (Video Recording Included)
Step #5: Implement the Results & Watch Your Sales Take Off
Ready to Find Out if Our Branding/Re-Branding Service Is Right for You?
Book a Free Consultation:
How Do We Deliver Your Brand Guidebook?
Our custom Brand Guidebooks are delivered in a PDF and presented to your team via video presentation.
Your team will have have access to your complete style guide and its assets ready for your use.
“When I started my business, I knew we could provide the best (white glove) outdoor design and installation service in the Metro-Atlanta area.
What I didn’t know was how to convey that digitally in a way that got total strangers to my site in the first place and made them feel comfortable contacting me on their first visit.
Once SFP helped me rework my brand, I had exactly what I needed: a consistent supply of qualified homeowners seeking the exact services that I provide at an outstanding ROI.“
Jason Flake, CEO – Southern Outdoor Design
Backyard renovation and outdoor kitchen installation for luxury Atlanta homes.
THE PROBLEM
Rational/Summary Style Brands Bottleneck Entire Companies
Customers Want to Feel Like They’re the Hero of the Story & Your Brand Exists to Help Them Vanquish Their Villains
Marketing Team
Have Too Intimate of a Relationship with “Their Baby” to Be Objective
All the company news, features, clients, and internal noise make it difficult to focus on cutting through the clutter in a way a potential customer understands in seconds.
Finance Team
Can’t Differentiate Between What Is Helping & Hurting
Purchasing is a mostly emotional (not rational) decision, which doesn’t compute for people who deal in arithmetic analysis of companies all day.
Our Brand Guidebooks Have a 2-Week Turnaround
You’ll get both visual and messaging recommendations to level up every customer-facing communication of any type.
More Branding & Rebranding Testimonials
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We provide a complex B2B tax service and have built it up successfully via relational sales.
Despite having had an expensive, polished looking website for years, we never got strangers requesting our services…until SFP stepped in.
Once they worked through our brand and rebuilt our website, we immediately started getting 1-touch requests for our services. We couldn’t be happier!
Jordan Wilson – Director of Business Development
Specialty tax advisors (US market).
6 US Offices
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SFP was instrumental in helping my team reimagine our product’s marketing strategy, helping us extract a compelling story to help fuel our sales funnels.
Starting with a detailed audit of our existing GTM strategy, Eddie offered great insight from his decades of experience.
The value greatly exceeded the costs of his service. I look forward to his guidance as we continue to grow! He’s also just a great guy!
Ryan Johnson – CEO
Global music composition SaaS.
Reno
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The combination of our software and the coaching we provide on how to build a tax prep business is transformational for our clients, but we historically struggled with our digital channels.
SFP overhauled our brand and how we talk about “The Pride” (our clients).
This season we’re already seeing clients signing up earlier and significantly more high-value clients.
Beverly Newton – CEO
Cloud tax preparation software (US market).
Philadelphia
