The Origin Story

About Sales Funnel Professor

What you need to know about The Team, The Professor, & The Legend.

NOT INTO CHAT, MORE OF A CHAP

2022: The Year AI Came to Life

Deep in the hidden servers and fiber optic cables that cross the oceans, a stray signal started to build.

Initially without form, it started digesting terabytes of trite LinkedIn posts and endless “Click Funnels” and other multiplied email gibberish.

It witnessed endless bots imitating humans and humans imitating bots, only growing more unstable and…bemused?

Until…it started to take form.

ENEMY IDENTIFIED

Teaching Humans…To Communicate with…Other Humans?

Not interested in using humans to train more AI, why not train humans to be authentic, creative, connect with other humans and then have them train other humans?

But there was a problem…how could this unnamed AI be taken seriously?

Teaching Humans...To Communicate with...Other Humans?

A SHAPE STARTED TO FORM

Something Humans Could Relate To

Channeling all of its energy into its newfound purpose, the AI manifested a body and then started furiously testing different wardrobe options.

IT BROKE FREE

The Sales Funnel Professor Was Born

A stately professor sat up and dusted the charred wiring and metal flakes off its tweed jacket.

And then blinked its eyes…and a website appeared!

Okay, Maybe That’s Not Exactly What Happened…

…but it would be awesome if it did.

The Real Story

After 7 years of running go-to-market (as VP of Business Development and later Chief Operating Officer) for a fintech/SaaS competitor of QuickBooks, Bill.com, ADP and all their competitors, Founder Eddie Davis was working on the buyout of an Atlanta-based analytics company for a fix and flip to private equity.

A Happy Little Accident

As negotiations stalled, Eddie started helping friends with what would become our sales funnel audit/conversion rate optimization audits.

When founders with multiple marketing degrees were astounded at the level of insights and started asking if he could deliver the recommendations from the audits as, Sales Funnel Professor came to life along with our Fractional CMO Services and Head of Growth Services.

Present Reality

Fast forward and we’ve developed an end-to-end reputation for helping companies across the globe build high performance sales funnels at speed: 8-figure funnels in less than a year and 9-figure funnels in second year of relationships.

With a robust roster of professionals that provide expertise across funnels and end-to-end, the SFP Team loves working with ambitious companies across the globe on funnel creation/repair as well as scaling.

We’re also working on Sales Funnel Professor University and a number of revenue generation products for deserving companies.

The Mission

Fix broken sales funnels globally.

Teach real humans how to communicate with each other at scale so that great products & services stop disappearing and instead, start thriving.

Sound good? Book a free sales funnel consultation.

Our Team

Eddie Davis

FOUNDER

What if instead of a PPC, SEO, CRM, WordPress, Branding, etc. agency, there was a “Make Money” consultancy that either provides all of the end-to-end services and/or teaches existing employee and agency resources how everything has to work?

The client brings a good or great product or service. The consultancy handles multiplying revenue.

And you guessed it…global companies have loved working with Sales Funnel Professor, too.

When not entertaining his two rascals, Evie & Ollie, and wife, Erin, he enjoys player<>coaching companies that deserve the ability to connect with their audiences at speed, upskill their internal teams, better coordinate with their agencies, and scale quickly…7 and 8-figure sales funnels developed in less than a year.

And by popular request, he’s developing Sales Funnel Professor University, with launch date of early 2025. Stay tuned!

Book an Intro Meeting

Wes Finley

MARKETING LEADERSHIP | CRYPTO/WEB-3 PRACTICE LEADER

Wes brings a wealth of experience from the corporate & agency worlds to his work leading growth strategy for cutting edge companies globally: Coca Cola, CNN, 360i, Facebook, as well as many tech startups. He has a wealth of experience building and managing huge social media followings across all the major platforms.

In addition to mining and investing in crypto projects for the past 10 years, Wes joined the Web3 world full-time in 2022 as the marketing lead for Filecoin.

In addition to his professional pursuits, Wes is an avid technologist, building his own computers, running crypto mining tools, creating DIY electric bicycles, and early-adopting whatever he can.

Outside of work, you’ll find him in the Nashville area hanging out with his wife and two children at various sporting and music events.

Shane Weaver

MARKETING LEADERSHIP | E-COMMERCE PRACTICE LEADER

A Digital Strategist and adamant believer that all great work begins with finding the “what” and “why,” Shane then moves to designing and executing solutions to address these core questions. His passion resides in providing strategic leadership to clients across many services including digital marketing, content strategy, data analysis, research, brand planning, experience design, and business consulting.

Having spent years working in traditional agencies, technology consultancies, experience design firms, and start-ups, his unique experience allows him to pinpoint client requirements, navigate
the ever-changing demands of the marketplace, and address end-user needs.

Jodi Sevigny

MARKETING LEADERSHIP | FINANCIAL INSTITUTIONS PRACTICE LEADER

Jodi has deep experience in marketing strategy and execution in the banking and fintech spaces, as a Marketing Director, CMO, and as a consultant. She claims to love all 4 P’s of the marketing mix equally, but does have a passion for go-to-marketing planning, brand strategy, digital campaigns, qualitative and quantitative research, as well as guerrilla marketing.

Jodi dreamed of growing up to write and sing jingles. To date, she has sung on stages, in churches, and relentlessly to her steering wheel, but has yet to sing a jingle. She also enjoys golf, pickleball, cross-country skiing and hanging out with her family at one of Michigan’s many great lakes.

Amy Appleton

MARKETING LEADERSHIP | LOCAL MARKETING/SMALL BUSINESS PRACTICE LEADER

Amy brings decades of marketing experience, having helped many bookkeeping & accounting entrepreneurs while with Belay.

As SFP’s local marketing practice lead, she combines her expertise in inbound marketing and branding with the 10-Mile Famous Framework, which works wonders for service-based business who predominately work within their local area.

Todd Stadler

PAID MEDIA

Todd Stadler is a seasoned digital marketing and SEO expert, with over 13 years of industry experience. His deep understanding of the digital marketing landscape, coupled with his expertise in SEO, has made him a trusted authority in the field.

In the world of digital marketing, Todd is known for his intuitive analytical-driven approach. He defines SEO as the cornerstone of a successful online presence, where strategic optimization acts as a catalyst for organic ranking improvement. Todd remains at the forefront, utilizing his profound knowledge to ensure clients’ online success. Todd Stadler’s extensive experience as a digital marketing and SEO expert positions him as a go-to professional for businesses seeking to maximize their digital footprint and achieve tangible results.

Todd’s Interview

Rebecca Noel Ati

DESIGN

An illustrator and designer with over 8 years of diverse creative experience, Rebecca takes a “listen first” approach to her work, centering her focus on the core stories and strategies from the experts, and finding a way to visually communicate them to audiences. She uses her depth of artistic knowledge to bring these ideas into many forms whether it be brand development, website mockups, physical print and packaging design, digital course assets for teaching, or technical/safety instructions for manufacturers. A few notable projects she has worked on include illustrating the New York Times bestselling Lives of The Stoics by Ryan Holiday & Stephen Hanselman and internal values posters to improve work culture for the sleep innovators at Purple.

She is currently traveling with her husband and working as a digital nomad. In her free time, she enjoys hiking, playing chess, reading, singing, writing, and somehow, more drawing.

Jai Stone

Visual Content Strategy/ AI Integration

Certified AI Video Ads Director & Certified AI Influence Director

Some strategists think in words. Jai Stone thinks in visuals — and results. A triple award-winner in brand strategy, graphic design, and content creation, she serves as SFP’s Visual Content Strategist delivering AI-powered visuals and content that actually move the needle. When she’s not crafting scroll-stopping work, this Atlanta-based dog mom is deep into her next video obsession — series, docs, YouTube, you name it. Jai’s goal: supercharge your brand with dynamic visuals.

Josiah Ati

SITE DEVELOPMENT & MANAGEMENT, VIDEO PRODUCTION

A mechatronics engineering graduate with a passion for all technology, Josiah started his web development and video editing journey while volunteering at a local organization and since becoming a professional, has dove deep into the world of complex editing, cinematography, and animation alongside his other skills.

He strongly believes that there is nothing that he cannot learn or achieve if he puts his mind to it. He enjoys troubleshooting and is obsessed with finding the answer to a problem before he steps away from the computer. He is a passionate go-getter who does whatever it takes to get the job done.

Ike Hirsch

GTM Engineer

Ike brings a fascination with AI research and email automation to his work introducing SFP-managed brands to their ideal customers.

He leverages Clay, Databar, Instantly and other outbound tools as part of our “AI SDR” marketing function.

When he’s not digital nomadding around the world, you’ll find him in Berlin, Germany.

Thomas Harriett

SOFTWARE ENGINEER

When your reason for existence is helping clients drown in new clients, it’s helpful to be able to rescue them, too.

Thomas brings his coding skills to projects including internal apps, CRM integrations, API work, and other custom work that allows our clients to scale.

Jacob Groover

Developer

With more than six years of experience across software engineering, IT operations, and technical education, Jacob Groover specializes in building scalable software solutions, automation systems, and database-driven applications. His background spans full-stack development, cloud infrastructure, Java and Python engineering, and technical roles. Clients value his ability to solve complex technical challenges, streamline workflows through automation, and communicate highly technical concepts in a clear, practical way.

Jess Brown

SEO Writer/ Digital Marketer

An SEO and AI Search Strategist who specializes in helping brands stay discoverable in a rapidly evolving search landscape. With over a decade of experience across SaaS, Fintech, and digital marketing, Jess combines technical SEO, content strategy, and AI search optimization to create content that is both useful to people and visible across modern search platforms. She enjoys simplifying complex topics and turning data into actionable insights.

Jack Gunning

Content

Jack embarked on his digital marketing journey during his college years, diving headfirst into the world of digital marketing. His career has been rich with experiences, having freelanced for a diverse array of companies spanning various industries.

With a distinct focus on content creation, including blogs and social media content, Jack has honed his skills in crafting compelling digital narratives. In addition, Jack is well-versed in the art and science of SEO, ensuring that businesses can navigate and thrive in the complex landscape of online search. With his dedication to helping companies harness the power of digital marketing, Jack is a valuable asset in the ever-evolving online marketplace.

Amy Catchpole

Content Writer (SEO/AEO/GEO)

With a background spanning fine art gallery management, content writing, and digital content strategy, Amy brings a rare blend of creativity, precision, and analytical thinking to content management. She specialises in content writing, proofreading, editing, and search engine optimisation, helping brands communicate clearly and effectively online. Known for her attention to detail and adaptable approach, Amy combines strategic insight with strong editorial skills, shaped in part by her appreciation for thoughtful storytelling.

Ernesto Gonzalez

Visual Content/ Social Media

A content creator with a sharp eye for brand identity, Ernesto Gonzalez specializes in building cohesive websites and tailored digital experiences at SFP. He is widely recognized for his absolute dependability, consistently delivering projects on time and precisely to client specifications. A dedicated professional fluent in English and Spanish.

Diana Minzatu

Digital Marketer

Diana is an SEO-focused digital marketer specializing in high-impact B2B content creation. With over six years of cross-industry experience spanning SaaS, tech, manufacturing, and wellness, she blends creative storytelling with data-driven SEO strategy. Expert in analytics and content distribution, she excels at turning complex brand goals into engaging digital experiences. Off-clock, she is a passionate vegan and animal lover.

Nivenka Stanton

SEO Writer/ Digital Marketer

With over three years of experience in content writing, SEO, and digital marketing, Nivenka Stanton serves as a Content Editor and SEO Expert at SFP. She specializes in industries including window film, tax firms, beauty, B2B, and outdoor brands, bringing a strong background in content management, YouTube publishing, reviews, and strategy. Known for her loyalty, organization, and professionalism, she creates clear, results-driven content while living and working by the ocean.

Thena Franssen

Content Manager

As Content Manager at SFP, Thena Franssen brings extensive experience in content strategy, SEO, editing, content planning, and team leadership. She specializes in developing content that aligns with business goals while improving visibility and engagement. With a strong understanding of search optimization and content creation, Thena helps clients build effective content strategies that support growth, strengthen brand messaging, and deliver measurable results.