The Origin Story

What you need to know about The Team, The Professor, & The Legend.

About Sales Funnel Professor

NOT INTO CHAT, MORE OF A CHAP

2022: The Year AI Came to Life

Deep in the hidden servers and fiber optic cables that cross the oceans, a stray signal started to build.

Initially without form, it started digesting terabytes of trite LinkedIn posts and endless “Click Funnels” and other multiplied email gibberish.

It witnessed endless bots imitating humans and humans imitating bots, only growing more unstable and…bemused?

Until…it started to take form.

ENEMY IDENTIFIED

Teaching Humans…To Communicate with…Other Humans?

Not interested in using humans to train more AI, why not train humans to be authentic, creative, connect with other humans and then have them train other humans?

But there was a problem…how could this unnamed AI be taken seriously?

A SHAPE STARTED TO FORM

Something Humans Could Relate To

Channeling all of its energy into its newfound purpose, the AI manifested a body and then started furiously testing different wardrobe options.

IT BROKE FREE

The Sales Funnel Professor Was Born

A stately professor sat up and dusted the charred wiring and metal flakes off its tweed jacket.

And then blinked its eyes…and a website appeared!

The Mission

Fix broken sales funnels globally.

Teach real humans how to communicate with each other at scale so that great products & services stop disappearing and instead, start thriving.

Our Team

Eddie Davis

FOUNDER

Having hired (and fired), managed, and taught 100s of sales and marketing professionals of all levels of seniority (including countless agency owners) via both direct and 3rd-party relationships and across all the major B2B and B2C funnels for 20+ years, Eddie realized that so many go-to-market problems were caused by a lack of end-to-end optimization across each funnel.

Too often, agencies and senior leaders were too specialized in their knowledge to be able to really “set the table” for those with responsibility for other parts of the funnel, causing “blame game” dysfunction and great products and services to never attain the customer bases nor revenue they deserve.

And it wasn’t for lack of desire. Everyone wanted to win; they just didn’t know what they didn’t know.

Having self-taught himself both sales and marketing as a serial entrepreneur and thus having always had to manage funnels end-to-end, Eddie founded Sales Funnel Professor to help companies with high-complexity offerings and their agencies MULTIPLY their effectiveness by understanding how the pieces have to fit together.

He chose the name “Sales Funnel Professor” and the quirky “The Professor” mascot because the goal of the company is educate all of the stakeholders and make fixing sales funnels fun. And doing well by doing good is fun!

Eddie’s career started when he launched his first internet business back in 2000 while an undergrad, and he taught himself digital marketing and multi-million dollar relational sales from a dial-up modem at the beach in Costa Rica. He then completed a formal MBA while running one business and launching another…simultaneously.

More recently, Eddie took an Atlanta-based B2B fintech/SaaS/payments platform to market directly and via distribution via US banks and credit unions leading the revenue team as Chief Operating Officer, and wearing other hats as needed including Chief Marketing Officer, Chief Product Officer, Head of Sales, and Head of Business Development.

When not entertaining his two rascals, Evie & Ollie, and wife, Erin, he enjoys player<>coaching companies with great products and services that deserve the ability to connect with their audiences at speed, upskill their internal teams, and scale quickly.

And by popular request, he’s developing Sales Funnel Professor University, with launch date of late 2024. Stay tuned!

Book an Intro Meeting Eddie’s Writing

Jodi Sevigny

MARKETING LEADERSHIP | FINANCIAL INSTITUTIONS PRACTICE LEADER

Jodi has deep experience in marketing strategy and execution in the banking and fintech spaces, as a Marketing Director, CMO, and as a consultant. She claims to love all 4 P’s of the marketing mix equally, but does have a passion for go-to-marketing planning, brand strategy, digital campaigns, qualitative and quantitative research, as well as guerrilla marketing.

Jodi dreamed of growing up to write and sing jingles. To date, she has sung on stages, in churches, and relentlessly to her steering wheel, but has yet to sing a jingle. She also enjoys golf, pickleball, cross-country skiing and hanging out with her family at one of Michigan’s many great lakes.

Jodi’s Interview

Shane Weaver

MARKETING LEADERSHIP | E-COMMERCE PRACTICE LEADER

A Digital Strategist and adamant believer that all great work begins with finding the “what” and “why,” Shane then moves to designing and executing solutions to address these core questions. His passion resides in providing strategic leadership to clients across many services including digital marketing, content strategy, data analysis, research, brand planning, experience design, and business consulting.

Having spent years working in traditional agencies, technology consultancies, experience design firms, and start-ups, his unique experience allows him to pinpoint client requirements, navigate
the ever-changing demands of the marketplace, and address end-user needs.

Shane’s Interview

Justin Williams

SALES LEADERSHIP

A tech-forward sales professional, Justin has done everything in sales over the past 20 years, from individual contributor to a VP leading sales and marketing for an entire company. He cut his teeth in sales with nothing but a phone book and a phone. Today he teaches sales professionals how to strike the perfect balance between process & technology, which frees them up to do more of what they love to do: Sell!

When he isn’t running his consulting practice and serving his clients, you can find Justin coaching one of his three kids in little league sports or walking his big red dog, Willa, around his hometown.

Justin’s Interview

Josiah Ati

SITE DEVELOPMENT & MANAGEMENT, VIDEO PRODUCTION

A mechatronics engineering graduate with a passion for all technology, Josiah started his web development and video editing journey while volunteering at a local organization and since becoming a professional, has dove deep into the world of complex editing, cinematography, and animation alongside his other skills.

He strongly believes that there is nothing that he cannot learn or achieve if he puts his mind to it. He enjoys troubleshooting and is obsessed with finding the answer to a problem before he steps away from the computer. He is a passionate go-getter who does whatever it takes to get the job done.

Rebecca Noel Ati

DESIGN

An illustrator and designer with over 8 years of diverse creative experience, Rebecca takes a “listen first” approach to her work, centering her focus on the core stories and strategies from the experts, and finding a way to visually communicate them to audiences. She uses her depth of artistic knowledge to bring these ideas into many forms whether it be brand development, website mockups, physical print and packaging design, digital course assets for teaching, or technical/safety instructions for manufacturers. A few notable projects she has worked on include illustrating the New York Times bestselling Lives of The Stoics by Ryan Holiday & Stephen Hanselman and internal values posters to improve work culture for the sleep innovators at Purple.

She is currently traveling with her husband and working as a digital nomad. In her free time, she enjoys hiking, playing chess, reading, singing, writing, and somehow, more drawing.

Todd Stadler

PAID MEDIA

Todd Stadler is a seasoned digital marketing and SEO expert, with over 13 years of industry experience. His deep understanding of the digital marketing landscape, coupled with his expertise in SEO, has made him a trusted authority in the field.

In the world of digital marketing, Todd is known for his intuitive analytical-driven approach. He defines SEO as the cornerstone of a successful online presence, where strategic optimization acts as a catalyst for organic ranking improvement. Todd remains at the forefront, utilizing his profound knowledge to ensure clients’ online success. Todd Stadler’s extensive experience as a digital marketing and SEO expert positions him as a go-to professional for businesses seeking to maximize their digital footprint and achieve tangible results.

Todd’s Interview

Stephanie Symeonides

Content

A born-and-bred Zimbabwean, Stephanie nurtured a lifelong aspiration to become a writer. With a career spanning six years in the field of copywriting, they’ve traversed diverse industries, including sales and marketing, financial technology, hospitality, and many more.

Their writing journey is fueled by a profound passion for crafting narratives that resonate with readers, coupled with a commitment to assisting businesses and brands in effective audience engagement.

Stephanie’s Writing

Jack Gunning

Content

Jack embarked on his digital marketing journey during his college years, diving headfirst into the world of digital marketing. His career has been rich with experiences, having freelanced for a diverse array of companies spanning various industries.

With a distinct focus on content creation, including blogs and social media content, Jack has honed his skills in crafting compelling digital narratives. In addition, Jack is well-versed in the art and science of SEO, ensuring that businesses can navigate and thrive in the complex landscape of online search. With his dedication to helping companies harness the power of digital marketing, Jack is a valuable asset in the ever-evolving online marketplace.

Our Partners & Discounts for Our Clients

Sales Funnel Professor enjoys implementation, management and support of HubSpot’s all-in-one CRM, native apps, and API-enabled connections.

Clients are advised to request pricing through our team for the best rates and to avoid onboarding charges.

Request HubSpot Pricing

Sales Funnel Professor enjoys implementation and management of Hotjar’s analytics platform and connected tools such as websites and CRMs.

Clients are advised to use SFP’s sign up link so that our team can access your analytics.

Get Hotjar

Sales Funnel Professor recommends Seamless AI for contact research, developing prospect lists, and easy sync with CRMs and other sales tools.

Clients are advised to request pricing through our team for the best rates and to avoid onboarding charges.

Request Seamless.AI Pricing

Sales Funnel Professor recommends Beacon’s Fast-Track Selling with AI course for firms looking to amplify their sales team members’ speed and effectiveness.

Clients are advised to use SFP’s sign-up code to $25 off the course.

Coupon code: SFP25

Enroll Your Team