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Hockey Stick Growth Definition

Definition: What is Hockey Stick growth? A mythical phenomenon in sales and marketing where a company’s growth trajectory magically resembles a hockey stick, suggesting an unprecedented surge in revenue, usually accompanied by excessive hype and a disregard for reality.

Venture capitalists are theoretically adept at investing in companies with potential for hockey stick growth.

Use It In a Sentence: Ah, yes, ‘hockey stick growth’—the mystical promise that every snake-oil salesman likes to peddle to gullible investors, as if a sudden skyrocketing of profits is just a wave of a hockey stick away.

More Definitions: Tableau Definition, Hero Section Definition, SaaS Definition, Heat Map Definition, Slack Definition, Total Addressable Market Definition, The Juice is Worth the Squeeze

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Hockey Stick growth
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