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    Hockey Stick Growth Definition

    Definition: What is Hockey Stick growth? A mythical phenomenon in sales and marketing where a company’s growth trajectory magically resembles a hockey stick, suggesting an unprecedented surge in revenue, usually accompanied by excessive hype and a disregard for reality.

    Venture capitalists are theoretically adept at investing in companies with potential for hockey stick growth.

    Hockey Stick growth

    Use It In a Sentence: Ah, yes, ‘hockey stick growth’—the mystical promise that every snake-oil salesman likes to peddle to gullible investors, as if a sudden skyrocketing of profits is just a wave of a hockey stick away.

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