Definition: A heat map is a data visualization tool that uses color-coding to represent different values or intensities of data in a two-dimensional matrix or layout. The colors typically range across a spectrum to indicate the variation in the data, with distinct colors representing different levels of data intensity.

Heat maps are commonly used in various fields such as statistics, data analysis, and geography to visually represent complex data sets, making it easier to discern patterns, trends, and outliers.

A CRO campaign expert will potentially use them as part of a funnel audit.

Use it in a Sentence: The marketing team analyzed the website’s heat map to understand which sections of the webpage were receiving the most attention from visitors, revealing that the majority of clicks were concentrated on the new product announcement.

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