Definition: A famous quote from the movie Glengarry Glen Ross, this quote is widely used as a reminder to junior sales people about how to be in the right frame of mind. No “meh” mentalities allowed. ABC means “Always be closing” as opposed to spending part of the work week not trying to close deals. Having their table stakes all in, ready to close.

In the film, Alec Baldwin plays a sales leader trying to motivate an underperforming team by lecturing them on what it takes to be successful in sales. (read the quota definition to understand what is often expected in a sales position)

Remarkably, the same scene is the origin of the famous “Coffee is for closers” line as well.

This line is often misquote as “always be selling” and there are now plays on this quote such as “always be coding” in the software industry.

In old school days, the rolodex (read what is a rolodex) would have been a big part of the closing action.

Use It In a Sentence: Don’t you think your Pilates class can wait? ABC! ABC! I want my bonus.

Learn about done for you sales funnel, GHL, OTE meaning, perplexity meaning, fractional CRO, and yoy meaning.