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    Quota Definition

    Definition:  A subjective, sometimes unattainable, numerical representation of the amount of products a salesperson is expected to sell in a specific period of time. Used as an excuse for why sales professionals can’t take a day off in toxic cultures.

    In a healthy sales culture, quotas are set in a win-win where units/revenue are a realistic target for a reasonably talented sales person who is following best practices. Exception sales people can generally crush quotas.

    Use It In a Sentence: I would love to take a day off, but unfortunately, my boss is using the quota as an excuse to keep me chained to my desk.

    More Definitions: Deal States DefinitionClosing the Deal DefinitionDeal DefinitionObjection Definition, Churn Rate Definition, SMBs Definition, Gatekeeper Definition

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    Quota
    Business professional presenting revenue attribution modeling and customer journey insights

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