Definition: The page where your brand brags about its epic saga! It tells your story and mission.
A CRO expert knows that the about page is one of the most critical for improving conversion rate optimization.
Our sales funnel audits often uncover missing about pages or a very kitchen sink or vanilla summary-style about page that doesn’t help the visitor understand why the company exists or why they should care.
Writing a better, story-based about page is low hanging fruit meaning you do it once and it provides enormous economic value across all of your funnels, especially if you’re aiming to create a purple cow and become an iconic brand.
Whether a founder brand or not, companies running an ABM funnel would be wise not to ignore their website content as any B2B buyer will be checking for credibility reasons at a minimum.
Use It In a Sentence: Our About Page paints the picture of our company’s humble beginnings in Grandma’s garage.
More Definitions: Team Page Definition, Contact Page Definition, Mailchimp Definition
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