Definition: This refers to easy opportunities or targets that can be easily reached or achieved. In sales and marketing, it can refer to finding and targeting customers who are most likely to make a purchase.
When it comes to low-hanging fruit, it’s generally good to be lazy. Your cost of acquisition is much higher for high-hanging fruit.
Use It In a Sentence: Let’s focus on the low-hanging fruit and target customers who are most likely to make a purchase.
Related Terms: Fishing in a Barrel | Weighted Pipeline | Walled Garden | High-Value Customer | The Juice is Worth the Squeeze
Useful Posts: Justin Williams: Pulls from Kabbage Early Days Experience to Counsel Stalled Technology Firms
