Definition: This is a method of testing and comparing two versions of a product, service, or marketing campaign to determine which one performs better. This is done by randomly dividing a sample group into two groups, A and B, and exposing each group to a different version of the product or campaign.
The performance of each version is then measured and compared, typically using metrics such as click-through rates, conversion rates, or customer satisfaction, to determine which version is more effective. A/B testing is commonly used in website design, email marketing, and product development, to make data-driven decisions and optimize performance.
Use It In a Sentence: The company conducted an A/B test on its homepage to determine which design was more effective in attracting visitors and increasing conversions, ultimately leading to an improved user experience.
More Definitions: KPI Definition, Buyer Persona Definition, ROI Definition, Upselling Definition, Hardware Wallet Definition, Minimal Lovable Product (MLP) Definition, Net Promoter Score (NPS) Definition
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