Definition: “Eat what you kill” in sales refers to a compensation model where a salesperson’s earnings are directly tied to the revenue they generate. In this model, income primarily comes from commissions or bonuses based on the sales they make, rather than a fixed salary.
The phrase underscores the idea that salespeople are responsible for their financial success, earning more when they close deals and generate business, with little to no guaranteed income if they fail to make sales. (read about OTE meaning)
This approach emphasizes individual performance, accountability, and rewards those who are highly effective at selling. They have table stakes. They have an always be closing mentality.
Use it in a sentence: In a “eat what you kill” sales environment, top performers thrive on the commission structure, knowing that their income will directly reflect their ability to close deals and generate revenue.
Learning new definitions is a good way to expand business knowledge. Other phrases to learn are yoy meaning, SMO meaning, GHL, and coffee is for closers.
Looking to excel in a performance-based sales environment? Our sales funnel course provide strategies to thrive in an “eat what you kill” compensation model. We can help with account based management (read ABM meaning here) as well as other options and needs.
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