Definition: E-commerce, short for electronic commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.
It is a significant aspect of the modern sales and marketing landscape, enabling businesses to reach a global market, personalize marketing strategies, and streamline the sales process through various online platforms.
Use it in a Sentence: By integrating advanced analytics into their e-commerce strategy, the company was able to tailor its marketing efforts, resulting in a significant increase in online sales and customer engagement.
Related Terms: Lead Generation Definition, Opportunity Definition, Conversion Definition
Further To Read: Bill Harper on Iconic Brands
