If you need to explain how funnels work, these free sales funnel images and icons can be really helpful. For business students, junior employees, and even senior executives without sufficient marketing and sales training, understanding what is broken in a sales funnel and what stages need to be addressed are common uses cases.
Find images below of broken sales funnels, optimized sales funnels, sales funnels by stage, and our handy trust meter.
How to Use Our Sales Funnel Images
These images are free for use to educate students or staff. All we ask is that you place a link to our website (dofollow link).
If you need assistance in putting together your sales funnel presentation/education materials, please use our contact form below to reach our sales funnel consultants.
These images are transparent pngs. If you use them on non-white backgrounds, those colors will show through.
Download the Set
You’ll receive a ZIP file in your inbox.
Simply right click and download them to your local system.
The sales funnel image set does not contain words and can be downsized to create transparent sales funnel icons. The trust meter image contains words that may not be legible at smaller sizes.
Broken Sales Funnel Images
These images are to set the stage for the rest of your presentation. Companies of all sizes and shapes have areas where they could improve/plug holes in leaky sales funnels. And those that practice good CRM hygiene are much more likely to spot them.
Note that these funnels have issues at the top, middle and bottom.
Sales Funnel Images by Stage
Top-of-Funnel
This image depicts the top-of-funnel meaning: pulling strangers into your funnel/ecosystem.
You may wish to create multiple slide using this if you use different approaches:
You get the idea.
It’s also the largest part of the funnel as sales funnels disqualify people over time.
Middle of Funnel
This is where understanding and trust are built with the help of multiple touches.
Your middle of funnel involves your website, downloadable content, videos, newsletters, retargeting campaigns and more.
You want to imprint your brand, build a relationship, and help get strangers comfortable with considering a purchase.
Bottom of Funnel
This is where “Closing” happens. A prospect understands what you do, trust your brand and your team to a certain extent, and may just need you to overcome some objections.
Closable business is often represented as “Deals” or “Opportunities” within a CRM. When the contract is signed or checkout occurs, the status changes to “Closed-Won.”
Optimized Sales Funnel
This image represents your ideal state sales funnel. Ever build marble drop games as a kid?
Picture a marble/prospect circling in a particular stage but then falling down a shoot to the next stage.
Your ideal funnel leaks as little as possible. Conversion rate optimization experts help with these issues via sales funnel audits.
Trust Meter Image
Often too much emphasis is placed on tactics and tools. At the end of the day, the faster you build trust, the shorter your sales cycles will be and you’ll lower your CAC via referrals, the best client acquisition approach their is.
Great branding, a well-crafted origin story, cohesive messaging, and a real desire to help contribute to rapid trust development. Our fractional CMOs can assist in this realm of sales funnel development.
Not the Sales Funnel Pictures You Need?
Feel free to request what you need. We’re always creating new art to accompany our sales funnel consulting and education practices.
Just use the contact form below.
