Definition: Closed-Won in sales and marketing refers to a stage in the sales process where a sales opportunity has been successfully converted into a customer sale. This term is often used in Customer Relationship Management (CRM) systems and sales pipelines to indicate that a deal has been finalized, and the prospective customer has agreed to purchase the product or service. It signifies the successful end of the sales cycle, where all negotiations and objections have been resolved, and the buyer has committed to the purchase.
Use It In a Sentence: After several weeks of negotiations and product demonstrations, our team finally moved the deal to ‘closed-won’ status, marking a significant victory for our quarterly sales targets.
Similar Definitions: Closed Lost, Deal Definition, Deal States, Opportunity Definition, Closing Rate Definition
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