Definition: In sales and marketing, “cadences” refer to the structured sequence of activities or touchpoints that sales or marketing professionals use to engage with potential customers. These activities can include a mix of emails, phone calls, social media interactions, and face-to-face meetings, strategically timed and organized to effectively nurture leads, build relationships, and ultimately drive sales. The goal of a sales or marketing cadence is to establish a consistent and effective rhythm of communication that keeps potential customers engaged and moving through the sales funnel.
Use It In a Sentence: Our team refined our email and call cadences to ensure more consistent follow-ups with leads, resulting in a noticeable increase in our conversion rates
More Definitions: Sequences Definitions, Sales Cycle Definitions, Objection Definitions, Opportunity Definitions, Waterfall Definition
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