Certainly! Here’s the updated definition with the addition of “keyword multiplier”:
Definition: A call to action (CTA) is a clear, direct instruction that encourages a website visitor or other recipient to take a specific action. CTAs are often used in marketing and advertising to drive conversions, such as making a purchase, filling out a form, or downloading a resource.
CTAs can be displayed in various forms, including buttons, links, and pop-ups. They should be prominently displayed and easily understood, with language that clearly communicates the desired action. In the context of digital marketing, a “keyword multiplier” approach may be integrated into CTAs to enhance their effectiveness by leveraging targeted keywords or key phrases that resonate with the audience and prompt desired actions.
Use It In a Sentence: Include a clear and compelling call to action on your website to encourage visitors to take action, such as filling out a form to download a lead magnet.
More Definitions: Engagement Definition, Lead Generation Definition, Qualified Lead Definition, Mailchimp Definition
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