Cost of Acquisition refers to the total expenses incurred by a company or individual in acquiring a new client, customer, or asset. These costs can include marketing and advertising expenses, incentives, distribution costs, and sales team expenses.
The cost of acquisition is a crucial metric in evaluating the efficiency of a company’s marketing strategies and the value of its customer base.
Use It In a Sentence: After analyzing the quarterly financials, the marketing team realized that by optimizing their ad campaigns, they significantly reduced the cost of acquisition, thereby increasing the company’s overall profitability.
Related Terms: CRM Hygiene Definition, NRR Definition, ROI Definition, KPI Definition, CRM Definition, ABM Definition, Fintech Definition, OTE Defintion
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