Definition: A buyer persona is a semi-fictional representation of a target customer based on market research and data analysis, used to understand the wants, needs, behaviors, and goals of a particular group of consumers.
A sales funnel specialist will help a business understand how many buyer persona it has and where they are creating confusion by talking to multiple at the same time.
When a company is kitchen sinking, too many closed lost accounts may have been closable with better messaging.
Alternatively, without PPC intelligence, too many non-buyer persona leads may be pulled into the funnel via paid media.
Use It In a Sentence: Our marketing team created buyer personas to better understand the needs and pain points of our target audience, and to tailor our messaging and strategy accordingly.
For Further Reading: When Does It Make Sense to Order a Sales Funnel Audit? | How a Broken Sales Funnel Gets Misdiagnosed | Service: Full Sales Funnel Audit & Conversion Rate Optimization Report
More Definitions: Buyer’s Journey Definition, Buy-In Definition, Hunter Definition, ICP Meaning Sales, Coffee Is for Closers, ABC Always Be Closing
