Definition: The buyer’s journey represents every step or touch that occurs from when a total stranger first engages with a brand until the point of purchase.
Modern, technology-enabled firms do as much as they can to understand what actual buyers and potential buyers experienced before purchase so that it can be replicated. Rather than a one-and-done approach, the goal is to put lots of touches on a lead quickly to get their interest and see if they are a good prospect to make a purchase.
For people who started the journey and ultimately didn’t buy, the goal is to remove those hurdles.
Use It In a Sentence: Looking at our buyer’s journey, I’m pretty sure we can’t start closing deals in 2 touches when it currently takes 17, but we can certainly shorten the sales cycle.
More Definitions: Buyer Persona Definition, Buy-In Definition, Mailchimp Definition
For Further Reading: When Does It Make Sense to Order a Sales Funnel Audit? | How a Broken Sales Funnel Gets Misdiagnosed | Service: Full Sales Funnel Audit & Conversion Rate Optimization Report and How Buyer Personas Directly Drive Revenue Growth
