Definition: In sales and marketing, a “show stopper” refers to a feature, product, or aspect of a service that is so compelling or attractive that it significantly captures the attention of potential customers, often leading to a surge in interest or sales.
This term is borrowed from the theater, where a “show stopper” is a performance so outstanding that the audience demands an extended applause, effectively stopping the show. In a business context, a show stopper can be an innovative technology, an exceptional offer, a groundbreaking marketing campaign, or anything that strongly differentiates a product or service in the marketplace, creating a significant competitive advantage.
Use it in a Sentence: The new smartphone’s revolutionary battery life proved to be a show stopper, drawing huge crowds at the tech expo and resulting in record-breaking pre-order sales for the company.
More Definitions: Trophy Logos Definition, Buyer Persona Definition, Hot Wallet Definition, Pain Point Definition, Bleeding Edge Definition, Gatekeeper Definition, Incentive Definition
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