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Definition: A carrot-on-a-stick offered to entice someone to do what you want them to do, but they probably wouldn’t do otherwise. In other words, a bribe disguised as a reward.
Use It In a Sentence: The latest incentive offered by the company, a free vacation, was just a cheap ploy to get employees to hit their sales targets.
More Definitions: Blocker Definition, Show Stopper Definition, Account Executive Definition, Closer Definition
Useful Posts: What Does a Sales Funnel Consultant Do?
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