Funnels We Fix, Build, & Manage:

Download the List
Home » Encyclopedia Terms » T » Trophy Logos Definition

Trophy Logos Definition

Definition: Trophy logos are typically a row or grid of logos whose purpose is to enhance the credibility of a brand on their website, signage, or packaging.

The logos usually fall into three categories:

  • Marquee Clients – If a business sells to publicly traded companies, they’ll often list those just “below the fold.”
  • Top-Tier Press Mentions – Businesses will often do as “As seen in…” intro to a section of logos of major online or traditional newspapers and journals.
  • Partners – If a business partners or integrates, especially in an app store scenario, with other well-known brands, you’ll often see those logos.
Trophy Logos

Use It In a Sentence: I’d never heard of that company, but I see Microsoft in their trophy logos, so they must be good.

For Further Reading: 10 Ways to Raise Your Credibility on a Website| The Ultimate Guide to Connect Your Calendar to HubSpot

More Definitions: Call to Action Definition, Engagement Definition, Lead Generation Definition, Qualified Lead Definition, Hunter Definition

Contact Sales Funnel Professor

Funnels We Fix, Build, & Manage:

Download the List

Services & Capabilities

Sales Funnel Services
Top of Funnel

Search Engine Optimization - SEO Services

Pay Per Click/SEM

Paid Social

Organic Social

Account-Based Marketing - ABM

Middle of Funnel

Websites

App Store Profiles

Newsletters

Retargeting/Remarketing

Bottom of Funnel

Relational/Contractual/Closer

Demo/Guided Tour

Freemium/In-App Upgrade

Checkout/Digital Purchase

Fractional Services

Head of Growth Services

CMO Services

CRO Services

Bank Marketing

Sales Training

Marketing Training

Agency Advisory Services

Capabilities

Branding

Print Design

Video Production

Animation

Podcast Production

App<>CRM Integration

Sales & Marketing Stack Configuration

Sales Funnel Professor and The Professor's likeness are trademarks of ETC Software. Unauthorized use is strictly prohibited.