Definition: Trophy logos are typically a row or grid of logos whose purpose is to enhance the credibility of a brand on their website, signage, or packaging.
The logos usually fall into three categories:
- Marquee Clients – If a business sells to publicly traded companies, they’ll often list those just “below the fold.”
- Top-Tier Press Mentions – Businesses will often do as “As seen in…” intro to a section of logos of major online or traditional newspapers and journals.
- Partners – If a business partners or integrates, especially in an app store scenario, with other well-known brands, you’ll often see those logos.
Use It In a Sentence: I’d never heard of that company, but I see Microsoft in their trophy logos, so they must be good.
For Further Reading: 10 Ways to Raise Your Credibility on a Website| The Ultimate Guide to Connect Your Calendar to HubSpot
More Definitions: Call to Action Definition, Engagement Definition, Lead Generation Definition, Qualified Lead Definition, Hunter Definition and Show Stopper Definition
