Definition: A fancy way of saying: “Let’s make our brand story so captivating that even bedtime stories get jealous.”
Use It In a Sentence: Following the Storybrand framework, we crafted a tale where our customers are the heroes and our product, their trusty sidekick.
More Definitions: Seed Phrase Definition, Style Guide Definition, Purple Cow Definition, Silver Bullet Definition
More Posts: Setting the Table – 5 Tips for Working Together in a Complex Go-to-Market Strategy, How Your Value Proposition Gives You a Competitive Advantage
