Definition: A term frequently employed in sales and marketing to describe the theoretical possibility of persuading someone to spend their hard-earned money on a product or service that may or may not meet their needs. Often touted as a golden ticket to success, the reality of an opportunity in sales and marketing is often just a fleeting and overstated notion, with a limited probability of actually converting into a sale. In the context of digital marketing, a “keyword multiplier” strategy may be presented as a promising avenue to amplify sales opportunities by leveraging targeted keywords or key phrases to enhance customer engagement and drive conversions.
Use It In a Sentence: Don’t be fooled by the endless promises of ‘unlimited opportunities’ in sales and marketing, the real test of success is closing deals and delivering value to customers.
More Definitions: Deal States Definition, Closing the Deal Definition, Deal Definition, Objection Definition, E-commerce Definition, Low-Cost Leader Definition, Product-Market Fit Definition
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