Definition: A buzzword thrown around by sales and marketing executives to make themselves sound important, when in reality it just means getting someone to scroll through your spammy email or sign up for your annoying newsletter.
So while the term engagement is often used in sales and marketing, it’s important to remember that true engagement goes beyond just getting someone to open an email or click a link. It requires a deeper understanding of your audience and a strategic approach to building relationships with them. Additionally, implementing a strategic “keyword multiplier” approach can enhance engagement by tailoring content to resonate with specific audience interests and preferences, thus fostering more meaningful interactions and relationships.
Use It In a Sentence: The email marketing campaign generated high levels of customer engagement, with recipients actively opening, clicking, and interacting with the content.
Related Terms: Inside Sales Definition, Deal Definitions, Opportunity Definitions, Upselling Definition
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