Definition: Email retargeting (or remarketing) involves sending tailored emails to individuals based on their prior engagement—whether that’s visiting key web pages, leaving items in their cart, or lapsing in activity—to reignite their interest and drive them back to your offer.
Use It In a Sentence: After launching an email retargeting series aimed at users who viewed products but didn’t buy, we saw conversions increase by 35%.
Why Email Retargeting Matters
- Re-engages interested users through messages they’re more likely to find relevant.
- Yields better ROI compared to cold outreach or display-only retargeting.
- Delivers personalized content aligned with prior user interactions.
- Reinforces your message when paired with display ads for a cohesive marketing approach.
Common Email Retargeting Scenarios
- Cart Abandonment: Sends reminders to complete purchases after cart abandonment.
- Product Page Browsing: Encourages follow-through for users who viewed products without buying.
- Post-Purchase Follow-Up: Requests reviews or suggests complementary items after purchase.
- Re‑Engagement: Attempts to rekindle interest from subscribers who’ve stopped interacting.
How to Build an Effective Campaign
- Capture key behaviors like page visits or cart actions using cookies or CRM systems.
- Segment audiences into groups like “cart abandoners” or “inactive subscribers.”
- Customize your messaging based on their specific actions, featuring relevant products or reminders.
- Time emails perfectly, ideally within minutes to hours of the trigger event.
- Automate sequence flows using your email service provider to ensure consistent follow-up.
More Definitions
- Email Remarketing: Synonymous with email retargeting—re-engaging through behavior-triggered emails.
- Behavioral Retargeting: Applying behavior-driven tactics in ads and emails.
- Triggered Email Marketing: Automated sends based on specific user actions.
- Marketing Funnel: Stages—from awareness to conversion—where retargeting can play a key role.
- Email List Segmentation: Grouping contacts for bespoke retargeting.
📘 Useful Blogs
• Cold Email Mastery: Strategies for Advancing Leads Through Your Funnel
Learn how behavior-triggered sequences drive engagement
• CRM Data Tracking for Your Sales Funnel
Ensures data used for triggering is clean and actionable
• Fractional SEO Consultant Guide
Advanced tactics to optimize segmentation and triggers
• One and Done Meaning in Sales
Highlights how often to trigger retargeting emails
• Top-of-Funnel in Focus: ABM
Combines retargeting with personalized ABM strategies
