Definition: A frequently used piece of sales jargon, BANT is an acronym that stands for budget, authority, need, and timing and is used in ABM funnels and when other top of funnel sources such as SEO or PPC lead to one or multiple humans who will own the relationship.
BANT meaning: a method of qualifying prospects. If a particular prospect “has” all four, they are very likely to close and deserve full attention. A good funnel builder will have BANT in mind while creating campaigns and configuring the CRM versus attempting to boil the ocean.
With weighted funnels, prospects who are missing any of those are much less likely to close and would only deserve attention via marketing automation.
A CRO campaign expert will be looking at your CRM to see the frequency of touch-1 conversions from prospects with BANT and what opportunities are available to shorten sales cycles.
Use It In a Sentence: I hear you that you have a really full pipe, but which of these decision makers have BANT?
More Definitions: CRM | CRM Hygiene | ABM | Closed Lost | Top of Funnel Meaning | Show Stopper Meaning
For Further Reading: Mastering Your Sales Funnel: Key Insights and Essential CRM Data Tracking Strategies | What Does a Sales Funnel Consultant Do? | Solving Dysfunctions: Eddie Davis on Accountability | Uncovering the Low-Handing Fruit: Accelerating Sales and Marketing Success
