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Alt Attribute Definition

Definition: The “alt attribute,” also known as “alt text” or “alt tag,” is an HTML attribute applied to image tags () to provide a text alternative for search engines. Used within the HTML code of a webpage, it helps search engines understand what an image is about, which is crucial for Search Engine Optimization (SEO).

Use it in a sentence: When optimizing your website for better search engine rankings, it’s important to include descriptive alt attributes for all images to ensure they are indexed correctly and to enhance the web accessibility for users with screen readers.

Related Definitions: Content Bias Definition, Testimonial Definition, Purple Cow Definition, Storybrand Definition, Testimonial Definition

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Alt Attribute
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Free Download: 100 Sales & Marketing Jargon Terms You Should Know

    Services & Capabilities

    Sales Funnel Services
    Top of Funnel

    Search Engine Optimization/SEO

    AI Search Optimization/AEO

    Pay Per Click/SEM

    Paid Social

    Organic Social

    Account-Based Marketing/ABM

    Middle of Funnel

    Websites

    App Store Profiles

    Newsletters

    Retargeting/Remarketing

    Bottom of Funnel

    Relational/Contractual/Closer

    Demo/Guided Tour

    Freemium/In-App Upgrade

    Checkout/Digital Purchase

    Capabilities

    Branding

    Print Design

    Video Production

    Animation

    Podcast Production

    App<>CRM Integration

    Sales & Marketing Stack Configuration

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