Book Your Free Strategy Session:

Sign Up
Home » Encyclopedia Terms » S » Strategic Partnership Definition

Strategic Partnership Definition

Strategic Partnership Definition

What is a Strategic Partnership?

Definition: A strategic partnership is when two businesses work together to help each other. They don’t compete, instead, they team up. Each side brings something useful, like skills, tools, or customers. When they work together, both businesses can grow faster and do more than they could alone. These partnerships usually last a long time and are built on trust and shared goals.

Example in a Sentence: The two companies started a strategic partnership to share tools and reach more customers together.

Why is a Strategic Partnership Important?

1. Share What You Have

Each business can share tools, ideas, or knowledge. This helps both sides grow without starting from scratch.

2. Reach More People

You can reach new customers by working with someone who already has that audience.

3. Stay Ahead

By teaming up, you can offer better products or services and stay ahead of others in your industry.

Grow Better Together

Strategic partnerships are a smart way for businesses to work together. You don’t have to do it all alone. When two companies team up, they can grow faster, reach more people, and get better results.

More Definitions: Promotional Partnerships Definition, Affiliate Marketing Definition, Joint Venture Marketing Definition

Useful Posts:  5 Tips for Working Together in a Complex Go-to-Market Strategy and 10 Ways to Raise Your Credibility on Your Website

Business professional presenting revenue attribution modeling and customer journey insights

Free Download: 100 Sales & Marketing Jargon Terms You Should Know

    Services & Capabilities

    Sales Funnel Services
    Top of Funnel

    Search Engine Optimization/SEO

    AI Search Optimization/AEO

    Pay Per Click/SEM

    Paid Social

    Organic Social

    Account-Based Marketing/ABM

    Middle of Funnel

    Websites

    App Store Profiles

    Newsletters

    Retargeting/Remarketing

    Bottom of Funnel

    Relational/Contractual/Closer

    Demo/Guided Tour

    Freemium/In-App Upgrade

    Checkout/Digital Purchase

    Capabilities

    Branding

    Print Design

    Video Production

    Animation

    Podcast Production

    App<>CRM Integration

    Sales & Marketing Stack Configuration

    Sales Funnel Professor and The Professor's likeness are trademarks of ETC Software. Unauthorized use is strictly prohibited.