Definition: A fancy term for something that should be a no-brainer: the seamless integration of sales and marketing efforts. It’s like putting peanut butter and jelly together to make a sandwich – it just makes sense.
But for some companies, getting their sales and marketing teams to work together is like trying to mix oil and water. That’s where “Smarketing” comes in, to remind everyone that they’re better off working together than against each other.
Use It In a Sentence: The company implemented a smarketing strategy to align sales and marketing efforts for maximum results.
More Definitions: Retargeting Definition, Remarketing Definition, Nuisance Marketing Definition, Joint Venture Marketing Definition
For Further Reading: 10 Tips to Tighten Up Your Software Sales Pitch | Sales Training Service | Defining Your Bank Marketing Strategy
