Definition: This term refers to the excess capacity or leeway within a sales or marketing strategy or operation. It can denote the additional resources, time, or budgetary space that a team has beyond what is critically necessary to achieve its current goals.
This slack can be strategic, allowing for flexibility and room to address unexpected challenges or opportunities, or it can indicate inefficiency or underutilization of resources.
Use it in a Sentence: Our marketing team has some slack this quarter, which means we have the bandwidth to experiment with new social media platforms without jeopardizing our primary campaigns.
More Definitions: Tableau Definition, Hero Section Definition, Hockey Stick Growth Definition, Heat Map Definition
Further reading: Top of Funnel: Organic Social Strategies
