Definition: The connection between an undeveloped thought and lots of business success when no actual strategy or planning has occurred. You need an ICP in sales and then a repeatable process to engage new prospects and move them down your funnel.
Companies that think that “one and done” sales and marketing approaches should work are often relying on “magic” to accomplish the rest of what a well-defined sales funnel accomplishes.
Use It In a Sentence: Did you hear the CEO’s latest feature idea? Build it, insert magic, and we’ve got 100,000 new clients. Yeehaw!
Related Terms: One and Done Definition, Pushing The Envelope Definition, Spray and Pray Definition, Hot House Company Definition
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