Definition: A common metric for software companies, DAUs meaning daily active users is a measurement not of the gross user count but an attempt to describe the active user count.
For SaaS investors especially, DAUs is more meaningful because it’s an indicator of how many power users that actually like the product are around.
For a free product with in-app purchases or upgrades, DAUs are basically an measurement of the health of the lower part of the middle of funnel, which is dramatically impacted by the quality of the UX/UI.
DAUs are less relevant for products where daily use is not logical.
Use It In a Sentence: Thanks for sharing the DAUs count on your credit-score app, but can you tell me how many active users you get in a month?
Related Definitions: YoY or Year Over Year Definition, TAM or Total Addressable Market Definition, ABC (Always Be Closing) Definition, SDRs (Sales Development Representatives) Definition, High-Value Customer Definitions
Useful Posts: Top-of-Funnel In Focus: Account-Based Marketing (ABM) | Esfera’s Nick Nunes Talks UX/UI Expectations for SaaS in 2024
