Definition: To boil the ocean means to try to accomplish an impossible task. In sales and marketing, it can refer to a company trying to appeal to every customer or market segment, rather than focusing on specific target audiences or ICPs in sales.
You’re doing a lot of things versus doing the right things. In an ABM funnel, you might SDRs talking to 20 industries a week instead of one.
A CRO expert can help you identify places where you are attempting to speak to many audiences at once and potentially about features instead of value (kitchen-sinking).
Use It In a Sentence: Trying to appeal to every customer segment is like boiling the ocean, we need to focus on specific target audiences.
For Further Reading: When Does It Make Sense to Order a Sales Funnel Audit | What Is a Funnel Builder?
More Definitions: Drinking the Kool-Aid Definition, Fishing in a Barrel Definition, Firing a Shotgun Definition, Throwing Spaghetti at the Wall
