Definition: ABM is a hyper-targeted approach where marketing and sales teams collaborate to target specific accounts with tailored campaigns, rather than casting a wide net.
Use It In a Sentence: With ABM, we’re focusing our efforts on wooing that Fortune 500 company as our next big client.
Learn More: Top of Funnel in Focus: ABM
More Definitions: CRM Definition, KPI Definition, ROI Definition, NRR Definition, ABC (Always Be Closing) Definition, ICP Definition