Professional salespeople have developed their own sales jargon, which is largely driven by popular culture, predominantly in English, and somewhat driven by technological innovation.

Marketing pros have their own marketing jargon as well, which grows as new technology and theory make their way into business thinking.

In the early days of Sales Funnel Professor, we realized that our blogs were full of jargon terms that would make them impossible to understand for those that didn’t have the sales & marketing vocabulary. So we started documenting the meanings of all these terms in this Sales & Marketing Encyclopedia.

This Encyclopedia is a work in progress. You’ll find many business pros who have been kind enough to share their thoughts in our educational interviews have also contributed new terms. A big thank you.

Whether you’re just entering the world of business in an academic setting or a seasoned, non-US CEO trying to crack the US market, you’ll find getting business done much simpler if you familiarize yourself with the common slang that dominates modern business strategy discussions. Enjoy!