MONTHLY ENGAGEMENT: Fractional CMO Services
Get the Marketing Expertise You Need to Take Your Business to the Next Level
Have you seen lackluster growth or even shrinking revenue? Our fractional CMO’s understand how to fix all the major sales funnels and train your team along the way.
If you want someone you can trust to dramatically improve marketing by deploying resources and capital like they are their own, this service is for you.
STRATEGY
Our goal is to make your brand iconic as quickly as possible, which means increased margin and shortened sales cycles.
LEADERSHIP
Our CMO’s become a member of your team and lead strategy, planning, budgeting & execution of a marketing plan, and teach along the way.
ACCELERATION
Want a marketing leader who is comfortable speaking ROI and KPIs? Get ready for the player<>coach your finance & sales teams will love.
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Se Habla Español
You Know How Your Expensively-Assembled Set of Tools & Talent Has Had Plenty of Time to Create the Growth You Deserve…And Hasn’t?
Instead of suffering through:
Additional confusion
Finger-pointing
Ever-more-convoluted & expensive approaches to go-to-market strategy
…Why not have us:
Study your audience
Clarify your value prop
Configure your tools and train your team to help your clients fall in love & accelerate your sales
…That’s Our Fractional CMO Service
Our Chief Marketing Officers
Shane Weaver
Jodi Sevigny
Wes Finley
Eddie Davis
How We Help
Startups
Problem: Good or great product with no clarity about positioning, branding, messaging, or what best practices are for internal nor external sales & marketing teams.
Solution: We provide the audience<>value prop analysis and then deploy or coach the deployment of the go-to-market plan inclusive of tools & team.
Results: Multiple phase shifts in quick succession with profitability and revenue acceleration way ahead of schedule.
Scale-Ups
Problem: Large teams and/or multiple agencies can’t get certain funnels working so growth is lackluster & the blame game is rampant.
Solution: We diagnose the true sales funnel problems and/or build the missing funnels from scratch and teach the team and agencies how we did it.
Results: The next phase of growth gets unlocked and teams, agencies and tools start working harmoniously.
Established Companies
Problem: The company has a failing product, channel, or funnel step and the team & vendors can’t figure out why and what to do about it.
Solution: We objectively play devil’s advocate and share best practices/provide training in an informative way that sets the table for the team to be successful.
Results: The team understands what was misdiagnosed and how to solve similar problems and becomes much more effective.
How Would You Like to Work with Us?
We’re comfortable across the spectrum.
*Yes, we help marketing agencies, too, and promise not to let anyone know that we helped yours.
Mainstreet to Cutting-Edge Corner Companies Globally Love Our Coaching Approach to Marketing…
Outsourced accounting platform (European market).
Luxembourg
Real Results from Working with Us
Post Rebrand, Relaunch of Website, Google Ads & SEO Revamp…
400% Increase in Gross Revenue & 30% Higher Average Deal Size…In Less than 6 Months
Established B2B SaaS Suite
Post Rebrand, Relaunch of Website & Google Ads Buildout…
Every $1 of Ad Spend Results in $350 of Qualified Business… Usually Touch-1 Conversions
Luxury Home Services
Post Brand, Website & CRM Buildout, Launch of ABM…
$350k in Qualified Pipeline Built in 2 Months… with No Existing Reputation in Target Market
B2B SaaS Startup
Get the Brand & Plan to Unlock Your Growth
Interim/Fractional/Virtual CMO Services On a Budget Friendly to Your Current Stage
When you ask for a strategy, are you getting responses that sound more like disconnected ideas, tactics, or even gimmicks?
Our CMO services, often referred to as a Fractional CMO, can reshape your marketing approach, bringing together expertise and vision to drive your brand toward unprecedented success. From a start-up to financial institution marketing, our services can also fill a gap if a marketing leader leaves the organization and the junior team members are not quite ready to step up to a leadership role.
Go-to-Market Plan Creation
Would you like to see your team working against a blueprint where each week you can see the progress and feel the impact via new business?
Our CMOs dive into the business objectives of your senior leadership and align a plan that leverages market insights and other data sets to hit target KPIs. We dive in to understand your best-fit clients and their buying habits and channels where they buy.
We define your value proposition for your ideal customer profiles and give you messaging that strikes a chord with that audience. Everything we build into your GTM strategy is focused on delivering measurable results in a logical way…starting with low-hanging fruit.
Existing Team Development
Would you love to help your best talent unlock their potential? Maybe you even have your future CMO who just needs a mentor for a period of time?
Our CMO services can provide the hands-on leadership your existing team needs, or simply provide an in-house team guidance. You decide the level of engagement.
We can also train your team on the key Top of Funnel (TOF) lead generation strategies your organization needs to experience measurable growth and how to streamline throughput in the middle of your funnel (CRO expertise).
We’ll also help them learn how to set the table for other teams.
Hiring Assistance
Have you made hires that didn’t make sense? Do you feel like there are gaps but can’t quite define them in a way that fits a job description?
We can do a talent assessment of your marketing team to help identify gaps and opportunities to fill critical roles. We can also help you design your own CMO role, the specific characteristics and experiences you should look for in a qualified candidate, and we can assist you with the interview process, to ensure you’re asking the right questions and getting the ideal candidate in place.
Weekly “Sprint” Management
Would you like to know that every week resources were fully deployed in a way that advances your initiatives as quickly as possible?
We can take on (or start) your Sprint management to keep your projects moving.
We’ll document all the tasks that roll up to a real strategy, host daily “stand-ups” and anything in between to keep your team completing tasks on time and on budget, so that you get to the revenue growth you need as quickly as possible.
Management Reporting & Analytics
Would you love to understand the who, what, and why of your tops of funnel and start being able to predict everything downstream?
With our CMO services, we take ownership of management reporting and analytics. We monitor key performance indicators, insightful trend analysis, and foster data-driven decisions to align marketing activities with broader business objectives.
We’re adept at purely relational sales funnel all the way through freemium, zero-human interaction checkout and upgrade models.
High-Ticket, Critical Sales Closing
Would your sales team love to stand out from the crowd with world-class collateral and presentations? Would they love the support they need to win big deals?
Our CMOs can be a valuable asset when partnered with the sales leadership team. A CMO can bring a fresh perspective to a critical sales conversation for high-ticket, high-value deals.
The CMO<>Sales connection can be powerful when aligned just right, rounding out the conversation with the prospect to include perspectives on brand and lead generation opportunities, helping the potential client see even more value in the offering.
Many firms can’t connect marketing with revenue. When they complete our recommendations, they’re often seeing 2-4X revenue improvement within a quarter and accelerating from there.
How Do You Find Out if Our Fractional CMO Services Are Right for You?
Step #1: Let’s discuss your needs (Free). Together, we’ll explore:
Your product or service
Your current challenges
Your team & their capabilities
Your goals
Step #2: We’ll give you a quote expressed in $’s/week and hours/week.
Step #3: We integrate with your team and set up shared task (Trello) and KPI monitoring (CRM, etc.).
Step #4: Watch your results grow week on week.
Ready to Find Out if Our Fractional CMO Services Are Right for You?
Book a Free Consultation:
*Yes, you are welcome to bring real problems to the call. We encourage that. Please share them prior and we can even record the call if you like.
If we don’t think we can give you a dramatic return on investment, we’ll decline your project.
And we’ll tell you why.
Ways We Drive Growth
We analyze your company and provide…
Audience Research
Positioning/ Messaging
Rebranding/ Branding
Marketing Automation
Sales Automation
Marketing Team Management
High-Ticket Closing
Sales Team Management
Biz Dev/Partner Acquisition
Agency Management
Technology Management
Management Analytics
How Are CMO Services Delivered?
Seamlessly weave our CMO expertise into your marketing and management teams for a a month or whatever period brings value to your organization.
Some businesses can be ready to exit without ever needing a full-time CMO.
For others, we can fill a temporary talent gap, coach your marketing team up, get your revenue multiplied, and more so you can promote within or bring in full-time C-Suite talent when you’re ready…and anything in between.
“SFP was instrumental in helping my team reimagine our product’s marketing strategy, helping us extract a compelling story to help fuel our sales funnels.
Starting with a detailed audit of our existing GTM strategy, Eddie offered great insight from his decades of experience.
The value greatly exceeded the costs of his service. I look forward to his guidance as we continue to grow! He’s also just a great guy!”
Ryan Johnson, CEO – Cymasphere
Global music composition SaaS
THE PROBLEM
Adding an Executive-Level, Full-Time Employee Is a Big Leap for Many Companies
Particularly if Growth Is Lackluster
Marketing Team…
Focus on Executing Tactics & Lose Sight of KPIs & ROI
Your marketing team may be capable of their various tactics in one part of the funnel, but without objective leadership, will never be able to deliver end-to-end results.
Senior Leadership…
Know the Value & Goals but Not How to Translate Them into Customer Speak
Senior leaders do not always know how to break down their business objectives into marketing action items or understand what metrics & KPIs are appropriate.
Our Fractional Chief Marketing Officers Are Ready to Put Your Mind at Ease & Your Company on a Path to Growth
Our seasoned marketing executives bring their expertise to the table to lead marketing, partner with sales and provide your senior leadership team with the reporting to show progress toward revenue goals.
We hired SFP because our e-commerce go-to-market was not working. We had a beautiful website and two marketing agencies working for us with no growth and negative ROI after 10 months. While we had lots of meetings filled with “creativity” and buzzwords, as far as we could tell there was no strategy to get positive ROI in the future.
SFP’s deep dive helped us understand how a digital marketing sales funnel works and what specific actions to take to get a repeatable/scalable digital marketing funnel going. They also spoke to us in terms we could understand as non-technical marketers and gave us a lot more confidence in what KPIs we should care about on an ongoing basis.
We highly recommend SFP’s services as a group that understands the big picture and can develop a true strategy. We will be calling on them to help us manage various strategic initiatives in the future.
Other Wins: Brand story clarified & enhanced, sales ops efficiency increased, analytics capabilities amplified, marketing & sales accountability systems implemented, affiliate channel built, inbound wholesale channel built.
Brad Coolidge
Founder & Head Chef
Piedmont BBQ Co.
Gourmet, “heat & eat” BBQ boxes shipped nationwide (USA market).
CMO Services Provided:
Top-of-Funnel: Laser-targeted, attention-grabbing headlines & supporting copy: Organic Search, Paid Search, Social Posts (Instagram, Facebook, LinkedIn, Affiliates)
Mid-Funnel: Clear, concise, trust-building copy & design: High-Conversion Landing Pages (Shopify)
Bottom of Funnel: Logical product organization with mouth-watering descriptions & incentives to buy now: Shopify Products & Checkout
Re-Sell/Up-Sell: Long-term relationship-building & further educating about value prop: Newsletter (Hubspot), Retargeting (Google)
