Definition: This is the fancy term that sales and marketing executives use to make it sound like they’re doing something important and sophisticated. In reality, it’s just a way to manipulate prices to maximize profits – because let’s be real, no one actually cares about maximizing “yield.” It’s all about squeezing as much money as possible out of each transaction, no matter the cost to the customer.
The term is a clever disguise for what is essentially price gouging, making it sound like it’s something fancy and sophisticated when in reality, it’s just a fancy way of saying “we’re going to charge as much as we can get away with.” So, if you’re looking for a way to sound like you know what you’re talking about in a sales or marketing meeting, just drop the term “yield management” – but remember, it’s just a fancy term for price gouging.
Use It In a Sentence: The company’s yield management strategy is a sneaky way to increase profits, but it’s really just a euphemism for overcharging customers.
For Further Reading: 10 Tips to Tighten Up Your Software Sales Pitch
Related Terms: Spray and Pray | Throwing Spaghetti at the Wall | Firing a Shotgun | Zigzag Method | Account Executive | Total Addressable Market
