Funnels We Fix, Build, & Manage:

Download the List
Home » Encyclopedia Terms » U » User Testing Definition

User Testing Definition

User Testing Definition

What is User Testing?

Definition: User testing is the process of watching real people use your product or website to see what works and what doesn’t. It helps you learn how easy it is for someone to use your site, app, or tool without any instructions. The goal is to spot problems, confusing steps, or anything that might stop someone from completing a task. This simple method gives honest, helpful feedback so you can make your product better.

Example in a Sentence: By doing user testing early in the design process, the team fixed confusing buttons and improved the customer experience.

Why is User Testing Important?

1. Finds Problems Early

User testing helps you see what users struggle with before a product goes live, saving time and money later.

2. Improves Usability

Watching real users helps you understand how they move through your product, so you can make it easier to use.

3. Builds Better Products

When you listen to real feedback, you can make smarter design choices that people like and understand.

Make Smarter Design Choices

Watching real people use your product gives you a fresh perspective. It helps you spot issues, streamline steps, and build a smoother experience for your users.

More Definitions: A/B Testing Definition, Call to Action Definition, Conversion Rate Optimization (CRO)

Useful Posts: Top of Funnel: Organic Social Strategies, 5 Tips for Working Together in a Complex Go-to-Market Strategy

Contact Sales Funnel Professor

Funnels We Fix, Build, & Manage:

Download the List

Services & Capabilities

Sales Funnel Services
Top of Funnel

Search Engine Optimization - SEO Services

Pay Per Click/SEM

Paid Social

Organic Social

Account-Based Marketing - ABM

Middle of Funnel

Websites

App Store Profiles

Newsletters

Retargeting/Remarketing

Bottom of Funnel

Relational/Contractual/Closer

Demo/Guided Tour

Freemium/In-App Upgrade

Checkout/Digital Purchase

Fractional Services

Head of Growth Services

CMO Services

CRO Services

Bank Marketing

Sales Training

Marketing Training

Agency Advisory Services

Capabilities

Branding

Print Design

Video Production

Animation

Podcast Production

App<>CRM Integration

Sales & Marketing Stack Configuration

Sales Funnel Professor and The Professor's likeness are trademarks of ETC Software. Unauthorized use is strictly prohibited.