What is User Behavior Analytics?
Definition: User behavior analytics is the process of tracking what people do on your website or app. It shows where they click, how long they stay, what they read, and where they drop off. This information helps you understand how people use your product, not just what you think they’re doing. Examples include heatmaps, session recordings, scroll depth, and click tracking.
Example in a Sentence: Thanks to user behavior analytics, the team saw that the sign-up button was being missed and redesigned the page to highlight it.
Why is User Behavior Analytics Important?
1. Shows What’s Working
It helps you see which parts of your site or app people use most, so you can focus on what they like.
2. Reveals Confusing Areas
If users get stuck or leave quickly, you can spot where the problem is and fix it.
3. Supports Better Decisions
Instead of guessing, you can use real data to make changes that improve how people move through your product.
Understand What Your Users Really Do
Track what people actually do on your website or app to get the full picture. Watch where they click, what they skip, and where they get stuck. Use this insight to make things easier and clearer. When you focus on real actions instead of guesses, you create something people understand, enjoy, and return to.
More Definitions: Heatmap Testing Definition, Website User Experience (UX) Definition, Widget Marketing
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