Definition: In sales and marketing, “sequences” refer to a series of planned actions or steps designed to guide potential customers towards making a purchase.
These sequences often involve multiple touchpoints, such as emails, phone calls, social media interactions, and face-to-face meetings, strategically arranged over a period of time.
The goal is to build a relationship with the prospect, provide them with relevant information, and ultimately persuade them to buy a product or service.
Use It In a Sentence: The marketing team developed an effective email sequence that nurtured leads by providing valuable content at each stage, significantly increasing the conversion rates.
More Definitions: Cadences Definition, Sales Cycle Definitions, Objection Definitions, Opportunity Definitions, Testimonial Definition, Waterfall Definition
Useful Posts: Cold Email Mastery: Strategies for Advancing Leads Through Your Sales Funnel
