Definition: Remarketing is a digital marketing technique that involves re-engaging with individuals who have previously interacted with a brand or website. This strategy uses various methods such as email campaigns, targeted ads, or personalized content to reach out to past visitors or customers.
The aim is to remind them of the brand, encourage repeat visits, or prompt them to complete a purchase or action they had previously shown interest in. Remarketing is effective in increasing brand awareness and conversion rates by keeping the brand at the forefront of past visitors’ minds.
Use It In a Sentence: The company launched a remarketing campaign by sending personalized emails with special offers to customers who had abandoned their shopping carts, successfully enticing many of them to return and complete their purchases.
More Definitions: Retargeting Definition, Smarketing Definition, Nuisance Marketing Definition, Joint Venture Marketing Definition, Product-Market Fit Definition
For Further Reading: 10 Tips to Tighten Up Your Software Sales Pitch | Sales Training Service
