Definition: RB2B is a SaaS for helping sales teams identify visitors to a site. A sales funnel specialist might recommend adding a tool of this class for a firm that has some traction.
One of a number of deanonymizer tools, RB2B leverages a script that you embed in your site that then matches up site visitors within the US only to identified individuals.
For those individuals it can identify, RB2B then makes their LinkedIn profile, email address, and other contact info known to the owner of the site even if a form was never submitted.
Via integration, RB2B can send visitor names in near real-time to a Slack channel or populate contacts in HubSpot, where a view can be created for a sales executive to then reach out.
RB2B and others like Gobot are part of a larger movement towards an “inbound-outbound motion” wherein visitors are driven to a site, deanonymized and then pursued after reading the site versus a traditional ABM sales funnel where ICP prospects are simply reached out to cold.
Use It In a Sentence: Without RB2B, we would have to wait to actually get a form fill before identifying all these visitors.
More Definitions: Bant Definition | One and Done Meaning | Closer | Closed Won
Useful Posts: What’s Unique About B2B Conversion Rate Optimization? and Cross Branding Kills CRO: What You Should Know
