Definition: This phrase means to push the limits or boundaries of what is currently considered possible or acceptable. In sales and marketing, it can refer to trying new and innovative ways to reach customers or stand out from competitors.
Use It In a Sentence: Our company needs to start pushing the envelope if we want to stay ahead of the competition.
For Further Reading: 10 Tips to Tighten Up Your Software Sales Pitch
Related Terms: Spray and Pray | Throwing Spaghetti at the Wall | Firing a Shotgun | Zigzag Method | High-Value Customer | Insert Magic | Shiny Object Syndrome | Throwing a Hail Mary
![Cartoon illustration of a professor standing next to an unused, generic megaphone while presenting a customized digital message reading "Hello, [Name]!" to a single customer figure, symbolizing a personalized campaign strategy.](https://salesfunnelprofessor.com/wp-content/uploads/2025/05/personalized-campaigns-definition.jpg)
